About User Experience Design
Ensuring a brand-focused and an enriched customer experience at every touchpoint of your product/service glue binds the customer to it. Using UX research as a stepping stone of our process, we create solutions that meet the business goals & creates compelling experiences for the user. Our problem-solving approach involves a deep understanding of the audience(key stakeholders and their end-users), the latest industry trends of the product/service to be designed. It helps us in achieving intuitive design solutions.
- 01Low Fidelity Mockups
Creating a visual representation to finalize on the color schemes, typography, UI elements placement.
- 02User Flows
Diagramming paths a user takes while navigating the product, optimizing paths for an intuitive interface.
- 03User Journey Maps
Listing all touchpoints of a user, visualization of user journey based on mental models.
- 04UX Project Management
Delivering the best user experience on time by setting realistic goals, managing budgeting & documentation.
- 05Job Stories
Creating templates for the actions undertaken, motivation, and intended outcome by the user.
- 06Information Architecture
Defining hierarchy, website structure, navigation features, interaction points & infrastructure.
- 07User Personas
Forming a reference model of user behavior & needs, details like demographics, occupation, goals.
- 08Prioritization Matrix
Formulating priorities based on the internal & external factors to identify need & nice to have features.
Visualizing the basic structure of the product/website, laying out artifacts at initial stages.