Global

Building an interactive design for L&T

About L&T

Larsen & Toubro Electrical & Automation is an esteemed provider of electrical distribution and control solutions across various sectors worldwide. They offer an extensive range of high-quality products, from switchboards to automation systems, catering to industrial companies, infrastructure developers, residential consumers, and more.

Industry

E-Commerce

Year

2019

Services

L&T required a captivating and interactive website that narrates the story of electrical switches, a creative challenge that needed our specialized expertise in crafting engaging narratives.
Expressing a diverse range of electricals within a realistic environment where they would be directly used, demanded technical precision and a deep understanding of user behavior.
Our task was to balance aesthetics and usability, which meant maintaining an intuitive, user-friendly interface while accentuating visual appeal, a task that required a nuanced understanding of UI/UX design principles.
Engaging users throughout the website with technically oriented content posed a significant challenge. Crafting an engaging user experience required our ability to simplify complex concepts and deliver them in an engaging and relatable manner.

We addressed the narrative integration challenge by crafting a compelling story about electrical switches that resonated with the target audience. Using on-scroll interactions, we were able to effectively convey a wide array of products within a specific category.
To provide an authentic and immersive experience, we successfully visualized products within realistic settings, which helped users visualize how the product will look and perform in their environment.
We ensured an engaging user experience by designing an interactive page, which included features like switchboard colour and room setting adjustments. This dynamic interface maintained user engagement, making complex subject matter accessible and appealing.
A careful balance between aesthetic appeal and usability was achieved. The use of a refined colour palette and the Montserrat typeface lent a premium feel and ensured readability, enhancing the overall user experience while maintaining a sophisticated brand image.

VISUAL IDENTITY

Elevating Brand Perception with Luxurious Visual Design

Colour Style

We adopted a color palette that projected elegance and luxury, enhancing the brand's premium positioning. The selected colors struck a perfect balance between subtlety and sophistication, appealing to our upscale demographic.

HIGHLIGHTS (Web)

Transforming Electricals into Engaging Digital Stories

Landing Page
Customization
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Building an interactive design for L&T

About L&T

Industry

E-Commerce

Year

2019

Services

VISUAL IDENTITY

Elevating Brand Perception with Luxurious Visual Design

Colour Style

Montserrat Typography

Colour Style

Montserrat Typography

Colour Style

Montserrat Typography

HIGHLIGHTS (Web)

Transforming Electricals into Engaging Digital Stories

DESIGN SYSTEM

WEB UI

Interactive Web Designs for Engaging User Experience

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