Redefining Investment Advisory for Higher Education

About EduFund

EduFund, India's premier investment advisory app, focuses solely on higher education. The company has earned its credibility from the country's most trusted investment experts and has the backing of Indian HNIs and Foreign Institutional Investors. Their primary goal is to offer parents an intelligent and informed way to plan their child's educational finances.

Industry

Fin-Tech

Year

2020

Services

User Interface Design

User Experience Design

We decided to resonate with the right personas and their emotions to emphasize the importance of financial planning for educational goals. Given the unpredictable nature of educational expenses, we used a mix of product images and real-life scenarios to foster a stronger connection between EduFund and its users.
We introduced interactive charts to illustrate the potential growth and benefits of investing. This not only educated users but also increased retention. Comparative showcases were also included to highlight EduFund's product features against other market offerings, further emphasizing its value proposition.
Lastly, we crafted an emotional narrative around the product. By drawing attention to the significant impacts of the product and adding retention components like simplified calculators, we managed to engage users more effectively, building a lasting relationship with the product.

VISUAL IDENTITY

Building Trust through Authentic Visual Engagement

Colour Style

We committed to upholding EduFund's brand integrity by following its original color scheme. This established a sense of continuity and familiarity, aiding in user engagement and brand recognition. The chosen palette offered a visually pleasing balance that resonated with users.