CholamandalamCholamandalamReimagining Flow For Loan Origination System
About Cholamandalam
Cholamandalam Investment and Finance Company Limited (CIFCL) is a leading financial service provider in India, offering a wide range of financial products and services, including loans, insurance, and investment options. They serve diverse sectors and are known for their deep-rooted customer-centric approach.
Industry
Fin-Tech
Year
2020-2022
UX
UI
VISUAL IDENTITY
Tailored Visual Identity Bridging Brand Consistency and Innovation
Colour Style
To foster a familiar user experience, Chola's existing brand colors were retained. The palette provided a visually engaging interface while ensuring brand recognition. This colour choice helped maintain consistency and vibrancy throughout the application.
HIGHLIGHTS (mobile)
Empowering Sales Field Executives with Simplified Loan Application
Queues
KYC
Lead Profile
Bureau & Sanction
Handsoff
Document Collection
HIGHLIGHTS (Web)
Overhauling Loan Origination - An Impactful Design Revolution
- Pre Agreement Check
- Pre Sanction Check
- Physical File Check
- Post Disbursement Docs
WEB UI
Creating a Fluid Web User Interface within Salesforce Constructs
MOBILE UI
Mobilizing Loan Processing with Intuitive User Experience
India
Singapore
USA
