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Reimagining Flow For Loan Origination System 

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About Cholamandalam 

Cholamandalam Investment and Finance Company Limited (CIFCL) is a leading financial service provider in India, offering a wide range of financial products and services, including loans, insurance, and investment options. They serve diverse sectors and are known for their deep-rooted customer-centric approach.

Industry

Fin-Tech

Year

2020-2022

Services

  • User Experience Design
  • User Interface Design
UX
UI
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VISUAL IDENTITY

Tailored Visual Identity Bridging Brand Consistency and Innovation

Visual Identity
Colour Style

To foster a familiar user experience, Chola's existing brand colors were retained. The palette provided a visually engaging interface while ensuring brand recognition. This colour choice helped maintain consistency and vibrancy throughout the application.

HIGHLIGHTS (mobile)

Empowering Sales Field Executives with Simplified Loan Application

  • Queues

  • KYC

  • Lead Profile

  • Bureau & Sanction

  • Handsoff

  • Document Collection

  • Queues

    The Queues module provides a curated list of leads created by the SFE, accompanied by detailed specifics such as vehicle type, location, etc.

  • HIGHLIGHTS (Web)

    Overhauling Loan Origination - An Impactful Design Revolution

    • Pre Agreement Check
    • Pre Sanction Check
    • Physical File Check
    • Post Disbursement Docs

    WEB UI

    Creating a Fluid Web User Interface within Salesforce Constructs

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    MOBILE UI

    Mobilizing Loan Processing with Intuitive User Experience

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