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Reimagining HDFC Life’s Digital Presence 

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About HDFC Life 

HDFC Life is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, and Health. The company’s aim is to emerge as the leading life insurance company in India for shareholder value and customer convenience.

Industry

BFSI

Year

2021

Services

  • Interaction Design
  • User Experience Design
  • User Interface Design
UX
UI
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VISUAL IDENTITY

Integrating HDFC Life's brand identity into unique visuals

Visual Identity
Colour Style

We revitalized HDFC Life's traditional red and blue hues with a modern touch. This brighter palette not only made the interface more visually appealing but also reinforced brand identity, ensuring consistent user experience.

HIGHLIGHTS (mobile)

  • Central Hub

  • Basic Details Flow

  • Summary

  • Central Hub

    The Central Hub operates as a comprehensive guide for users. Each section is represented by a distinct card, furnished with clear messaging and vibrant, animated calls to action, leading to an organized and fulfilling user experience.

  • MOBILE UI

    Innovative mobile UI for optimized user engagement

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