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Transforming Personal Finance with Gamification 

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About EasyPlan 

EasyPlan is a financial planning application designed to help users simplify and take control of their financial life. With a strong focus on personalization and education, EasyPlan makes it possible to learn about, plan, and manage finances and life goals in a fun, friendly, and intuitive manner.

Industry

Fin-Tech

Year

2017-2018

Services

  • User Experience Design
  • Graphic Design & Illustrations
  • User Interface Design
UX
UI
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VISUAL IDENTITY

Maximizing User Engagement with Visually Appealing Color Contrast

Visual Identity
Colour Style

Our colour palette of green and purple was selected to reflect financial stability and creative sophistication. These colours, tied to money and innovation, were perfect for a financial planning app. Their striking contrast added visual appeal, enhancing user engagement.

HIGHLIGHTS (mobile)

  • Onboarding

  • Chat

  • Budgeting

  • Dashboard

  • Onboarding

    The engaging onboarding flow acclimates users to the app's features via visually pleasing illustrations.

  • DESIGN SYSTEM

    Design System

    WEB UI

    Creating an Informative Landing Page for Comprehensive App Understanding

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    MOBILE UI

    Providing Seamless Financial Planning on the Go

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