Global

Transforming Personal Finance with Gamification

About EasyPlan

EasyPlan is a financial planning application designed to help users simplify and take control of their financial life. With a strong focus on personalization and education, EasyPlan makes it possible to learn about, plan, and manage finances and life goals in a fun, friendly, and intuitive manner.

Industry

Fin-Tech

Year

2017-2018

Services

User Experience Design

We tackled the task by incorporating various functionalities like building savings plans, investing money, executing plans, and tracking finances through a non-technophile method. The app design also included levels to make it progressive, enabling users to learn at their own pace.
A vibrant color palette of green and purple was selected to establish a strong brand identity. These colors were not just visually appealing but also held psychological connotations of wealth, creativity, and trust. This color scheme, paired with the clean lines of the Muli font, created a visually striking and user-friendly design.
To add an element of fun and interactivity, we created a family of characters for the app. These characters were designed to inspire positivity, and happiness, and facilitate easy conversation, making the app feel modern, fun, and approachable.

VISUAL IDENTITY

Maximizing User Engagement with Visually Appealing Color Contrast

Colour Style

Our colour palette of green and purple was selected to reflect financial stability and creative sophistication. These colours, tied to money and innovation, were perfect for a financial planning app. Their striking contrast added visual appeal, enhancing user engagement.