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Giving a facelift to the ITC Masterchef website 

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About ITC 

A brand that provides high-quality ingredients and ready-to-eat items to enhance the cooking and culinary experience for urban Indian cooks. ITC Masterchef aims to inspire and empower home cooks by providing them with the best ingredients and products to create culinary masterpieces in the comfort of their own kitchens.

Industry

E-Commerce

Year

2018

Services

  • Web Development
  • User Experience Design
  • User Interface Design
UX
UI
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VISUAL IDENTITY

Creating a sense of Appeal through Enticing Visuals

Visual Identity
Trajan Pro Typography

We utilized the brand font Trajan Pro throughout the website to maintain consistency with the brand guidelines and effectively communicate the ITC brand identity. By coupling it with an imagery-focused design, we created a visually appealing and cohesive website that showcased the brand's values to visitors.

HIGHLIGHTS (Web)

Giving a unique identity to every product with Delightful Imagery

  • Mango Pulp
  • Prawns
  • ITC Home
  • Snacks
  • Dehydrated Onions

WEB UI

Discover the Eye-Catching Web UI Designs for ITC Masterchef

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MOBILE UI

Seamless culinary exploration anywhere with Mobile Responsive website

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IMPACT & ACHIEVEMENTS

Thoughtful Design and Clear Communication take center stage with ProCreator

ProCreator was very communicative and had a thought process behind their design. There were a few challenging times, but the team at ProCreator was always ready to listen, propose necessary solutions, and move things forward.
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Amritaasha CharlaDigital Marketing Manager, ITC Limited
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