Boosting artist visibility and engagement

About Resonance

Resonance is a groundbreaking platform designed to bridge the gap between artists and learners in the US. It serves as an interactive medium, providing artists an avenue to promote their talent and find work, while learners can access and engage with an extensive range of artist profiles.

Industry

IT / Consulting

Year

2019-2020

Services

User Interface Design

The U.S. artists faced significant issues in finding work and promoting themselves due to a limited network and lack of a comprehensive search engine. The challenge lay in creating a user-friendly, efficient platform to help artists showcase their talent and explore job opportunities.
The task of managing bookings and tracking payments had become laborious for users, with last-minute cancellations causing considerable inconvenience. We were charged with the mission of developing an intuitive system to manage bookings and payments smoothly and reliably.
As the platform transitioned from traditional methods to digital, we were tasked with ensuring that this shift was uncomplicated and easy for all users. The goal was to maintain a seamless onboarding experience while integrating advanced features.

VISUAL IDENTITY

Crafting a visual narrative that celebrates artists

Colour Style

We opted for blue as the primary colour for the Resonance platform to evoke feelings of trust and reliability. This colour choice established a professional tone that added credibility to the platform while creating an inviting visual atmosphere.