Crafting an engaging web experience for Transpost

About Transpost

Transpost, a leading freight services provider, needed a web presence that accurately portrayed their expansive operations and cutting-edge services. Known for offering innovative solutions to SME CHAs and forwarders, the company faced a challenge in effectively communicating their story and value proposition to a global clientele.

Industry

Freight & Logistics

Year

2021-2022

Services

User Experience Design

We initiated a comprehensive UX overhaul, including the development of new Information Architectures and Wireframes. This approach ensured that the updated design could be seamlessly adapted across various products, and provided a robust foundation for the visual enhancements to come.
Adopting an illustrative direction, we turned the brand's narrative into an engaging visual story. By strategically using illustrations, we were able to explain complex concepts in a simple and engaging manner, thus making the website more lively.
We combined the use of illustrations with captivating imagery, capturing the human connection that lies at the core of Transpost's services. This strategy added interesting design elements, allowing us to fulfill the client's desire for minimalistic design without compromising expressiveness.

VISUAL IDENTITY

Balancing minimalism and expressiveness for Transpost's identity

Colour Style

The colours used in the design were based on Transpost's existing brand guidelines. This approach created a visually cohesive website that effectively communicated the brand's personality.