UX Case Study - Wishfin | ProCreator UX Design Studio

WishFin

Wishfin helps you invest in the right Mutual Funds or get credit/loans enable your wishes to come true.

Making your financial wishes come true

The Challenge

Wishfin helps you invest in the right Mutual Funds or get credit/loans enable your wishes to come true. THey do this by understanding the individual’s wishes and profile and recommending financial products to enable those needs.

We were tasked with creating a few landing pages for their marketing campaigns for the main landing page, Balanced Advantage Fund campaign and Early Investing Campaign.

Our Solution

The landing pages were not very complicated relative to some of the complex web and mobile apps we work on. So there wasn’t a lot of ideaion or research involved to figure out a solution strategy.

However we kept some guiding principles for a better end result which were: better aesthetics to make the pages look more modern, keep it very simple with just the right amount of information and follow their brand guidelines.

Our Process

Since the pages were stand-alone pages and this wasn’t a complex apllication, we didnt perform in-depth user research or interviews.

We rather spoke with one of the business stakeholder to understand more about the brief, the kind of users who would be accessing those pages and what is their vision of the pages.

Subtly colorful with shades of primary color and vibrant inspiring happy images of people were used to make the designs of these pages.

The colors and typography used were from the Brand Guidelines of Wishfin.

The information around landing page was to communciate the users about Wishfin, How the Wishfin system works and why is it better for you alongwith understanding people’s iwshes to funnel them down the next path of invstment.

We also built the front end for the designs we created by using technologies like Bootstrap, SCSS, JavaScript and JQuery.

Typography

Neris

Neris is the brand font of WIshfin and we were to make use of the same font for the designs we create. We however introduce some new font styles and weight to make it pair better with the designs.

Colours

Landing Page

Wishfin helps you invest in the right Mutual Funds. We created a landing page to communicate the vistiors about Wishfin & its core mission of fulfilling people’s wishes.

BAF Campaign

Balanced Advantage Fund is an equity fund that balances growth & safety by investing in equity as well as debt instruments. The page was designed to communicate about BAF.

Early Investing

This landing page was created to educate people about the value of early investing with alongwith charts and calculators to help visualize the better returns of early investment.