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WazirX.

WazirX is India’s most trusted cryptocurrency exchange and is available on all platforms - Web, Android & iOS. With WazirX, you can Buy, Sell & Trade digital currencies with amazing ease, confidence, and trust.

Bringing every individual to the blockchain revolution.

The Challenge

WazirX is India's largest and most trusted cryptocurrency exchange, with more than 200,000 app downloads with an average rating of 4.4. They have recently gone global. WazirX launched the world's first auto-matching P2P (Peer-to-Peer) engine to help traders convert Indian Rupees to crypto and vice versa.

We have been working with WazirX for over a year (ongoing) across various modules for their mobile and web-app. Over the partnership period, we have been tasked to work across multiple modules and functionalities. The challenge in front of us was to design features, functionalities, and modules for an already running app maintaining the design guidelines and overall navigation models.

Our Solution

We offered solutions for various features and modules like Exchange (Dark Mode), P2P, STF, Landing Pages, and many more features & functionalities across web apps, iOS, and Android apps. We also provided creative design services like emailers, graphics, and video production.

WazirX already had a product in place when they approached us. Since we were assigned various modules to be worked on, our solution was aimed at ensuring that the new modules adhere to the existing design guidelines, the navigation models and delivers a great user experience.

OUR PROCESS

For every module we worked on, we had brief creative sessions with the product stakeholders to understand why they wanted to introduce a specific module or feature set. The pain points had they uncovered from the users to propose better and craft the solution that aims to accomplish business objectives and user needs & goals.

Once the solution went live, we used to collect customer responses and challenges, if any, and work towards iterating on the designs to ease and mitigate those challenges.

The designs we created primarily adhered to their existing design guidelines.

However, we introduced a few new gradients in similar shades and hues to that of their brand gradient. We also added illustrations to communicate better messaging across their emailers and graphics.

Typography

Open Sans

Open Sans is a humanist sans serif typeface, a part of WazirX design guidelines. It is designed with elevated stress, open forms, and a neutral, yet friendly appearance. It is optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

Colors

Social Media

Mobile

Testimonial

Experienced designers and with the little discussion they understand the requirement. Also no daily management stress, they are quite efficient. Their process is streamlined, which led to stress-free engagement.

SIDDHARTH MENON, CO-FOUNDER, WAZIRX

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