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Sync Media is India's leading TV Audience Management Platform built on real-time TV ad recognition and audience response engine, coupled with ML to optimize media spends across platforms.
India's leading TV to Mobile Audience Management Platform.
In today's digital ecosystem, gaining the attention of any consumer is
challenging. Everyone is facing fragmentation, supply constraints, and brand safety concerns
on top of the massive issue of the reach and frequency goals. Sync is an ad-first technology
platform measuring, segmenting & offering most relevant audience cuts based on their
mainstream media and ad-airings exposures.
Sync recognizes 10s of millions of new TVC play-outs every week & their biggest challenge was to showcase this ever-growing data set; (auto-refreshing every few seconds) in a consumable & meaningful way. The main goal was to make the Advertiser's life easier and equipping him with useful and actionable insights.
We designed a user-centric dashboard that will help streamline & easily present
data and analytics of the viewing data for millions of viewers in a brand's audience.
Advertisers can now build a better Media Mix after finding the combination of spots to maximize efficient target reach. Understanding any campaign's performance by tying exposure to action and reporting on conversion has been simplified. Also, advertisers can see how TV ads perform at the spot level and use audience insights to optimize future campaigns.
Since the tool was expected to be heavy on statistical data, the wireframes were designed, keeping in mind that the user should be able to easily perceive the information he is looking, amidst the multiple data elements on the screen.
The colors for graphs and other charts were chosen carefully after thorough exploration so that they were vibrant enough to complement the dark background. The UI elements like controls, inputs, icons, etc. were designed with simplicity in mind.
Work Sans is a typeface family based loosely on early Grotesques. The font features and specifications are simplified and optimized for various screen resolutions. The font looked perfect against the dark aesthetics of the analytics platform we designed.
Provides a summary about the overall airtime, play-outs, and spend of all the ads played across the channels, categories, products & brands.
Consists of detail metrics and data visualization to help understand the top channels, the top genres, and top languages across play-out, airtime, and spend data.
Consists of data for overall products by cumulative play-out, airtime, and spend data. The top channels, languages, and the genres in which products were advertised.
Showcases options to compare Brands, Products, or Creatives across multiple comparative parameters.
The project was a critical success. ProCreator delivered a platform that could be presented to prospective investors. Their team ensured effective project management through their continuous collaboration on Slack. They have proven themselves to be a partner the client can rely on.