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Rubique is the leading online financial matchmaking platform in India, formed with a vision to fulfill every financial aspiration during the customer's lifecycle in the simplest, shortest and speediest way through a wide range of loan & credit card products.
Making Finance Simple & Effortless.
Today, youths are embracing digital technology more than
ever before. Financial Services is one such industry where
the digital influence has been humongous.
The conventional method of getting lines of credit, be it a credit card or applying for one, getting loans isn’t a smooth process. It includes multiple trips to banks, including the depth of documentation.
The challenge was to redesign the marketplace that allows easy search, comparison and application of various credit cards, loans and insurance products for the web, mobile-web and android platforms.
When it comes to a fintech website, communicating much
information in a minimal & aesthetically pleasing manner is
a tough nut to crack.
With many millennials looking for credit & borrowing solutions online, having a text-heavy website with no trace of aesthetic modernity wasn’t the ideal set up. The existing setup failed to deliver delight to the eyes and was not able to deliver great user experience as well.
We partnered with Rubique to change that - for good.
Our aim for UX design were to solve these problems.
We conducted thorough user and stakeholder interviews to understand the user pain points and business objectives so as to propose solution/s that works in the favour of both the sides.
After researching for weeks, we created a visual language approach based on simplicity and core message communication strategy. An approach that is suitable for both millennials & generation X - the core user personas.
Poppins is a rounded and modern font having its letterform nearly monolinear, with optical corrections applied to stroke joints to maintain an even typographic color.
Rubique product landing pages largely followed a very minimal structure of only asking the most important / easy questions to begin the user journey.
We added the loan amount field for users to get an idea of the loan they are seeking, showcasing relevant search results to the users.
The home loan is a big purchase decision. Easy access to customer support and a Home Loan EMI Calculator was provided to aid the users in decision making.
We started the user journey by simply asking the vehicle number and auto fetching the vehicle details from the RTO database to reduce the user efforts.
Upon entering a few key details users are provided a personalized search results page. Key attention has been paid to the information hierrachy and grouping for easy scannability. Granular sorting, filtration and comparison options allowed users to quickly find the card that fits them the best.
ProCreator’s design expertise and streamlined workflow set them apart from other vendors, leading to repeat engagements. However, they can still improve their QA process.