Helping you move faster than your competitors
Rubique.
Rubique is the leading online financial matchmaking platform in India, formed with a vision to fulfill every financial aspiration during the customer's lifecycle in the simplest, shortest and speediest way through a wide range of loan & credit card products.
Making Finance Simple & Effortless
The Challenge
Today, youths are embracing digital technology more than
ever before. Financial Services is one such industry where
the digital influence has been humongous.
The conventional method of getting lines of credit, be it
a credit card or applying for one, getting loans isn’t a
smooth process. It includes multiple trips to banks,
including the depth of documentation.
The challenge was to redesign the marketplace that
allows easy search, comparison and application of various
credit cards, loans and insurance products for the web,
mobile-web and android platforms.
Our Solution
When it comes to a fintech website, communicating much
information in a minimal & aesthetically pleasing manner is
a tough nut to crack.
With many millennials looking for credit & borrowing
solutions online, having a text-heavy website with no
trace of aesthetic modernity wasn’t the ideal set up. The
existing setup failed to deliver delight to the eyes and was
not able to deliver great user experience as well.
We partnered with Rubique to change that - for good.
OUR PROCESS
The existing website had Non-streamlined Information Architecture, Poor Visual
Design & Hierarchy, Complex User-Flows and Information Clutter creating
cognitive load, therefore deteriorating the user experience.
Our aim for UX design were to solve these problems.
We conducted thorough user and stakeholder interviews to understand the user pain points and business objectives so as to propose solution/s that works in the favour of both the sides.
Our aim for UX design were to solve these problems.
We conducted thorough user and stakeholder interviews to understand the user pain points and business objectives so as to propose solution/s that works in the favour of both the sides.
Our aim for design was to make Rubique’s website usable, contemporary and elegant.
After researching for weeks, we created a visual language approach based on simplicity and core message communication strategy. An approach that is suitable for both millennials & generation X - the core user personas.
After researching for weeks, we created a visual language approach based on simplicity and core message communication strategy. An approach that is suitable for both millennials & generation X - the core user personas.
Typography
Poppins
Poppins is a rounded and modern font having its letterform nearly monolinear, with optical corrections applied to stroke joints to maintain an even typographic color.
Colors
Icons
Credit Card
Rubique product landing pages largely followed a very minimal structure of only asking the most important / easy questions to begin the user journey.
Personal Loan
We added the loan amount field for users to have an idea of the loan they are seeking for, showcasing relevant search results to the users.
Home Loan
The home loan is a big purchase decision. Easy access to customer support and a Home Loan EMI Calculator was provided to aid the users in decision making.
Car Insurance
We started the user journey by simply asking the vehicle number and auto fetching the vehicle details from the RTO database to reduce the user efforts..
Mobile
Home Screen
Upon entering a few key details, users are provided a personalized search results page. Essential attention has been paid to the information hierarchy and grouping for easy scannability. Granular sorting, filtration, and comparison options allowed users to find the card that fits their use case the best.
Card Result
Upon entering a few key details users are provided a personalized search results page. Key attention has been paid to the information hierrachy and grouping for easy scannability. Granular sorting, filtration and comparison options allowed users to quickly find the card that fits them the best.
Testimonial
ProCreator’s design expertise and streamlined workflow set them apart from other vendors, leading to repeat engagements. However, they can still improve their QA process.
Let’s build the digital world together!
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