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Programming Hub.

Programming Hub is one of the fastest-growing EdTech initiatives, a one-stop solution for learning a variety of popular programming languages.

Personal Programming Learning App.

The Challenge

In a world full of apps, websites and various other digital products, often people (non-techies) wonder how these apps are created. Programmers as well as non-programmers alike want to learn or sharpen their skills to be able to create some digital product, be it out of their passion or in many cases out of job necessity for a better opportunity.


This is where Programming Hub comes into picture. It is an Android, iOS and Web app that lets people learn programming on the go.

Our Solution

ProCreator had worked on designing V1 of the app which had received huge success.


Within a short span of time, programming hub has become the most widely used learning app in the US and Indian markets with over 4 Million downloads and a million active users worldwide.


This time we were tasked with rebranding the app and refining the visual designs and also work on the web application.

OUR PROCESS

The core flow of the app remained pretty much the same. However, we streamlined the navigation to include fewer items on the main navigation.


We redesigned the home screen of the app to help users in decision making, for choosing the right programming course via interest & intent-based categorizations.


We tucked away features that were being sought only by fewer professional users to a secondary/tertiary level of navigation.


On the web side of things, we translated the same information architecture and user flows to keep a cross platform parity and consistency.

The UI design of this version of the app saw more visible and drastic changes. Firstly, we revived the brand to give it new and robust brand identity, making it more modern and expressive.


We introduced more colors and gradients in the app. We followed a very visual approach to design with customized and different illustrations for individual courses, followed by a streamlined design guideline to give a consistent look and feel.

We also developed the web offering of Programming Hub to translate our pixels to code indeed. React JS was used as the front-end language for high performance and Wordpress as the backend to facilitate adding, updating the content to the platform.

Typography

Muli

Muli is a minimalist Sans Serif typeface, designed for both display and text typography facilitating longer and continous content consumption in the learning app withour much eye strain.

Colors

Icons

Mobile Screens

Testimonial

The design ProCreator created has been able to improve our value proposition. The user feedback has been positive overall. We’ve also increased our retention rate and revenue.

TITO IDICULA, CO-FOUNDER, PROGRAMMING HUB

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