Helping you move faster than your competitors
A product speaks to its users via design. Learn & iterate, to create & innovate. Consistency is the key component of a great design. Let’s start providing vision to your designs.
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ProfitWheel
ProfitWheel is a platform that helps a Marketer acquire and retain high-value paying customers to increase the profit of the company. With ProfitWheel any company can make digital advertising more efficient by sharing intelligence from existing customer's data with media buying platforms and vice versa. ProfitWheel bridges the gap between AdTech and MarTech that can truly help acquire net new valuable customers.
New Gen marketing tool for every Marketer.

The Challenge
With the power of data, Profitwheel plans on providing enriched output of the data in a visual format which helps in taking better decisions.
The challenge with data centric products are that the data uploaded from different platforms takes time to upload and get bifurcated in different categories. Another challenge was to show the data processing stage and help marketers understand when the data is ready.
Lastly, Representation of data in an appropriate visual format which helps the user understand how is the data bifurcated over different parameters to take a correct decision for the campaigns.
Our Solution
The core of our solution was to deliver an experience that the marketer will be embarking upon from data uploadation to data bifurcation to an enriched visual representation how the audience is bifurcated in different domains.The journey of the user is made very simple that the user uploads the data, analyse the data and activates a campaign based of the insights gathered from the enriched visual data.
The designs of the listing also includes some additional features to update or bookmark features for future references. The data is covered into 3 types of visual formats to segregate CLV and RFM formats and marketers are provided with features to compare the data from different periods to understand how the audience is performing over the period.



Our Process

The visual designs are kept simple with one brand color and a white approach is used with colored charts for better visual bifurcation of data.

We used modern technologies like Angular JS, Go JS, and other front-end libraries like Bootstrap, SCSS, JavaScript, to materialize our designs to life.

Typography
Poppins
Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre.
Colours
Login
Helps users understand the services Profitwheel provides, while allowing them to sign in to the platform.

Home
Customized home page which highlights the activities and critical actions done by the users.

Data Center
Users upload data through templatised excel sheets provided by Profitwheel, which is further processed, and represented in a graphical manner for easier consumption.

Analytics
Shows data uploaded by the user in a list view. Users can add more data to the list, share with their team and save the same for personal analysis.

Enriched Segment View
This page represents the datasets uploaded by the marketer to help him understand the source of his user segments and demographics.

Comparison
This screen helps marketers compare the data of different segments in a single view through detailed charts.

