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A product speaks to its users via design. Learn & iterate, to create & innovate. Consistency is the key component of a great design. Let’s start providing vision to your designs.


160 ROBINSON ROAD #14-04, Singapore, 068914


E-307, 3rd Floor, Tower 2, Seawoods Grand Central Sector 40, Seawoods Railway Station, Navi Mumbai, Maharashtra - 400706



PlayShifu is an EdTech startup based out of Bangalore, India. It offers the best teaching and learning tools for kids. PlayShifu is revolutionizing how kids learn with their educational toys.

Embark on an exciting journey with PlayShifu AR Toys.

The Challenge

Playshifu is revolutionizing the world by creating a range of extraordinary educational toys. With their Augmented Reality based immersive, educational games, kids can learn while they are playing.

Playshifu was already selling on marketplaces like Amazon. However, the product wasn’t being displayed and talked in the best light due to the platform limitations. The concept of AR-based toys could have only been delivered via a bespoke website design.

Our Solution

Playshifu toys can be perceived as complex until you understand the concept. However, the reality is they are simple and intuitive. They focus on building strong skills, critical thinking, logical & spatial reasoning, cognitive intelligence in the formative years of a kid’s development.

We used creative design and cutting-edge development to create a website that depicts the concept of Augmented Reality in an effective manner. Ensuring the buyers understand the toys’ concept and functioning effortlessly and effectively. It eases down the purchase decision, leading to more sales.


We learnt that the core personas of the website were Parents, Gifters, Educators/Teachers (Institutions).

Understanding the product’s working, benefits & functionalities was the frequent need that came across all personas. The UX Design focused on adhering to these aspects.

We designed and implemented interactive elements like the 3D globe, dual sliders, animations, and product working videos to deliver an informative UX.

We wanted our designs to reflect four core attributes; Colorful, Vibrant, Playful, and Welcoming.

The major part of the website comprises of illustrations, animations, clean text to provide a pleasant experience for the user.

The designs were then brought to life using some amazing technologies like WebGL, facilitating the creation of 3D and interactive components. GSAP for interactions & Lottie for character and SVG animations.

We used an adaptive approach, ensuring every UI element and component adapts to the user’s device for a great mobile experience.



Quicksand is a display sans serif with rounded terminals. A slight hint of the playfulness of this font makes it a perfect pairing for the design of a kid's toy company.


Playshifu Products


Mobile Screens


The designs they produced were excellent, displaying all relevant information in a crisp, clean, and fit for purpose way to the identified target audience. The team managed the project smoothly using a number of tracking and communication tools, while always collaborating very well.


Let’s build the digital world together!