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A product speaks to its users via design. Learn & iterate, to create & innovate. Consistency is the key component of a great design. Let’s start providing vision to your designs.
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SINGAPORE
160 ROBINSON ROAD #14-04, Singapore, 068914
INDIA
E-307, 3rd Floor, Tower 2, Seawoods Grand Central Sector 40, Seawoods Railway Station, Navi Mumbai, Maharashtra - 400706
Playshifu.
PlayShifu is an EdTech startup based out of Bangalore, India. It offers the best teaching and learning tools for kids. PlayShifu is revolutionizing how kids learn with their educational toys.
Embark on an exciting journey with PlayShifu AR Toys.
The Challenge
Playshifu is revolutionizing the world by creating a range of extraordinary
educational toys. With their Augmented Reality based immersive, educational games, kids can
learn while they are playing.
Playshifu was already selling on marketplaces like Amazon.
However, the product wasn’t being displayed and talked in
the best light due to the platform limitations. The concept
of AR-based toys could have only been delivered via a bespoke
website design.
Our Solution
Playshifu toys can be perceived as complex until
you understand the concept. However, the reality is they are
simple and intuitive. They focus on building strong skills,
critical thinking, logical & spatial reasoning, cognitive
intelligence in the formative years of a kid’s development.
We used creative design and cutting-edge development to create
a website that depicts the concept of Augmented Reality in
an effective manner. Ensuring the buyers understand the toys’
concept and functioning effortlessly and effectively. It eases
down the purchase decision, leading to more sales.
OUR PROCESS
We learnt that the core personas of the website were Parents, Gifters,
Educators/Teachers (Institutions).
Understanding the product’s working, benefits & functionalities was the frequent need that came across all personas. The UX Design focused on adhering to these aspects.
We designed and implemented interactive elements like the 3D globe, dual sliders, animations, and product working videos to deliver an informative UX.
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Understanding the product’s working, benefits & functionalities was the frequent need that came across all personas. The UX Design focused on adhering to these aspects.
We designed and implemented interactive elements like the 3D globe, dual sliders, animations, and product working videos to deliver an informative UX.
We wanted our designs to reflect four core attributes; Colorful, Vibrant,
Playful, and Welcoming.
The major part of the website comprises of illustrations, animations, clean text to provide a pleasant experience for the user.
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The major part of the website comprises of illustrations, animations, clean text to provide a pleasant experience for the user.
The designs were then brought to life using some amazing
technologies like WebGL, facilitating the creation of 3D
and interactive components. GSAP for interactions & Lottie
for character and SVG animations.
We used an adaptive approach, ensuring every UI element and component adapts to the user’s device for a great mobile experience.
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We used an adaptive approach, ensuring every UI element and component adapts to the user’s device for a great mobile experience.
Typography
Quicksand
Quicksand is a display sans serif with rounded terminals. A slight hint of the playfulness of this font makes it a perfect pairing for the design of a kid's toy company.
Colours
Playshifu Products
Illustration
Illustrations were used quite heavily on the website given that it was a kids
toy company.
The toys were converted into illustrations and illustrated kids were shown
interacting with those toys to bring out the underlying concept of the toy effectively
coupled with small little animations.
Shifu Home
The website and homepage are filled with illustrations and Lottie animations to give a pleasant and informative user experience.
Orboot
Orboot is an AR-enabled globe. We created a 3D Globe that could be rotated across perspectives and give a life-like feel to depict this in the website effectively.
Mingling
Mingling has wooden figurines of animals & monsters that could be mixed-matched to create new creatures. We translated this concept on the website by using dual sliders.
Plugo
Plugo comes with four gaming kits: Quest, Count, Link, and Steer. They are conceptualized to make your child learn, play, and have fun—all at the same time.
Mobile Screens
Testimonial
The designs they produced were excellent, displaying all relevant information in a crisp, clean, and fit for purpose way to the identified target audience. The team managed the project smoothly using a number of tracking and communication tools, while always collaborating very well.
Let’s build the digital world together!
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