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Onspon is a marketplace for event sponsorships that helps in finding sponsors & vendors. And, brands to find the right events to partner.
Shaping Events & Bringing Experiences to Life.
Event organizers visit Onspon to get access to top brands as sponsors, reviewed
service provider profiles, celebrity managers, government tenders, and hundreds of tools
that can make their events fantastic.
Sponsors visit Onspon to find the best events for associations and partnerships - around their specific KRAs. Small businesses to find events where they can take up a stall to showcase/sell their products/services.
Unifying all of these moving pieces to create a cohesive experience letting users navigate to their interest and find what they are looking for, was the challenge posed in front of us.
Our Solution was aimed at offering clear navigation routes to the core personas
of the product. We understood that Event Organizers and Brands would be visiting the website
most, followed by a smaller share of people looking to get stalls and vendors looking to get
jobs for events.
We focused on the core personas- Events and Brands crafted most of the experience around it. The homepage offered clear routes to navigate to respective pages and discover more there while calling the users towards creating an event or a brand profile.
We brought real-world experience to the system and worked towards creating features and offerings targeted towards solving the users’ pain points and concerns.
The design language for Onspon was kept simple and clean, with a lot of whites and accents of the Onspon brand color. The key Call to Actions were kept to be the bright gradients of brand color to draw user attention.
Poppins is a rounded and modern font having its letterform nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color.
The login was designed to understand the user’s country and pre-select it for them, considering potential international launches of Onspon.
The homepage was kept minimal, offering a clear route to the various offerings targeted based on user needs- Events, Brands & Stalls.
The screen facilitates searching for various elements like Events, Brands, Vendors, etc. in a single screen and can view the results in a List, Map, or a Calendar format.
Dashboard is the personalized space providing you a summary of various events created, brands interacted, proposals under consideration, and other recommendations.
Onspon is a feature-rich web-based platform with multiple offerings and many moving pieces. ProCreator was able to tie these pieces into a good Information Architecture and User Flow, thereby making the website seamless. ProCreator came up with interesting proposals & solutions for complex challenges we threw at them. They were open-minded, solution-oriented and collaborative.