Helping you move faster than your competitors
Onspon.
Onspon is a marketplace for event sponsorships that helps events to find sponsors & vendors and brands to find the right events to partner.
Shaping Events & Bringing Experiences to Life.
The Challenge
Event organizers visit Onspon to get access to top brands as sponsors, reviewed
service provider profiles, celebrity managers, government tenders, and hundreds of tools
that can make their events fantastic.
Sponsors visit Onspon to find the best events for associations and partnerships - around
their specific KRAs. Small businesses to find events where they can take up a stall to
showcase/sell their products/services.
Unifying all of these moving pieces to create a cohesive experience letting users navigate
to their interest and find what they are looking for, was the challenge posed in front of
us.
Our Solution
Our Solution was aimed at offering clear navigation routes to the core personas
of the product. We understood that Event Organizers and Brands would be visiting the website
most, followed by a smaller share of people looking to get stalls and vendors looking to get
jobs for events.
We focused on the core personas- Events and Brands crafted most of the experience around it.
The homepage offered clear routes to navigate to respective pages and discover more there
while calling the users towards creating an event or a brand profile.
OUR PROCESS
The UX Design process involved speaking with many brand sponsorship managers and
understanding their current pain points arounds things like Request For
Proposals, Brand Briefs and Expression of Interests. We also spoke with Event
organizers to understand how do they go about looking for sponsors and what
different aspects are considered.
We brought real-world experience to the system and worked towards creating features and offerings targeted towards solving the users’ pain points and concerns.
We brought real-world experience to the system and worked towards creating features and offerings targeted towards solving the users’ pain points and concerns.
The website was oriented primarily towards discovery and transactions. So, we
wanted to create a minimal design with simple cards, shadows, and clean spaces.
This would allow users to focus on the content, hence helping their discovery
and increasing the likelihood of a transaction.
The design language for Onspon was kept simple and clean, with a lot of whites and accents of the Onspon brand color. The key Call to Actions was kept bright gradients of the brand color to draw attention.
The design language for Onspon was kept simple and clean, with a lot of whites and accents of the Onspon brand color. The key Call to Actions was kept bright gradients of the brand color to draw attention.
We also developed the frontend of the website using frameworks like Bootstrap &
Angular JS for layouts, SCSS for styling, and JavaScript for UI manipulations.
Typography
Poppins
Poppins is a rounded and modern font having its letterform nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color.
Colors
Cards
Login
The login was designed to understand the user’s country and pre-select it for them, considering potential international launches of Onspon.
Home Page
The homepage was kept minimal, offering a clear route to the various offerings targeted based on user needs- Events, Brands & Stalls.
Search
The screen facilitates searching for various elements like Events, Brands, Vendors, etc. in a single screen and being able to see the results in List, Map, or Calendar format.
Dashboard
Dashboard is the personalized space providing you a summary of various created events, brands interacted, proposals under consideration, and other recommendations.
Mobile Screens
Testimonial
Onspon is a feature-rich web-based platform with multiple offerings and many moving pieces. ProCreator was able to tie these pieces into a good Information Architecture and User Flow, thereby making the website seamless. ProCreator came up with interesting proposals & solutions for complex challenges we threw at them. They were open-minded, solution-oriented and collaborative.
Let’s build the digital world together!
© 2020 Procreator Solutions Private Limited. All rights reserved.