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One For Blue.
One For Blue is an Apparel & Fashion company that makes T-Shirts with recycled fibers and fabrics to address human impact on the planet.
Recycling garment waste and fibers to make Kind Cotton.
The Challenge
To make a single cotton T-Shirt, it takes over 2700 liters of water. Not just
water, growing Cotton takes large tracts of agricultural land and ~20% of the world’s most
harmful pesticides that contaminate our soil and clothing. Yet, ~15% of this expensive
resource is lost on the shop floor as cutting waste. Good quality, new fabric which is set
to be given a Bad life!
OFB recycles garment waste to make their signature Kind Cotton. The challenge in front of us
was to develop an online shopping experience.
Our Solution
The core of our solution was to deliver an Informative Shopping Experience. We
wanted not just to let the customers purchase these eco-friendly t-shirts but also to make
them understand the positive environmental impact of OFB, making them feel they are a part
of this mission.
We tried to embody the OFB philosophy of “Conscious fashion for the Fashion Conscious”
through our designs.
OUR PROCESS
The major challenge was to understand the expectations of the client and their
target users. We validated those assumptions from surveys and concluded on the
things that we have received. We ideated and conceptualized on how to make a
user understand; they are contributing towards the cause. Another point that we
wanted to convey from this e-commerce website was the impact a user can
potentially create by buying just one product.
We tackled these challenges by understanding the users' needs and how we can motivate them in buying more products for all of us to move towards a sustainable cause.
We tackled these challenges by understanding the users' needs and how we can motivate them in buying more products for all of us to move towards a sustainable cause.
As the UX explained the challenge to help users understand the impact they will
be creating on the environment, our UI was focused in the same direction. OFB
products are made out of recycled plastic and recycled cotton, and it saves 30
days of water. We wanted to convey the same feeling to the user.
Another idea was to give the user a sense of water conservation and sustainability-focused cause. The website should give a look and feel of the same. Hence we were inclined towards the same color scheme and iconography.
Another idea was to give the user a sense of water conservation and sustainability-focused cause. The website should give a look and feel of the same. Hence we were inclined towards the same color scheme and iconography.
We developed OFB with HTML, CSS as the frontend technologies, and Wordpress as a
CMS to facilitate easy content, imagery, and product updations at the client's
end. The development methodology was adaptive, offering pleasant browsing and
purchasing experience across devices.
Typography
Signika
Signika is a sans-serif with a gentle character, developed for media types where clear information is required. It has low contrast and tall x-height to improve the readability of texts in small sizes as well as in large distances from the reader. The balance between this font and our minimal, clean website aesthetics resulted well
Colors
Cards
Home Page
Homepage talks about OFB’s inclination towards a better future & how one can be a part of the OFB initiative of sustainability by purchasing the OFB T-shirts.
Product Page
Showcases the product in the best light and how many pet bottles are recycled for this particular product. Providing the litres of water saved in making this product.
Checkout
User sees the cart and can move to the next step of shipping then payment while also conveying to the user that he/she is doing a great job by buying this product.
Blog
A blog for the team to talk about sustainability, conservation, product launches, their progress, and things they have achieved.
Mobile Screens
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