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Seawoods Railway Station, Navi Mumbai, Maharashtra - 400706
One For Blue.
One For Blue is an Apparel & Fashion company that makes T-Shirts with recycled fibers and fabrics to address human impact on the planet.
Recycling garment waste and fibers to make Kind Cotton.
To make a single cotton T-Shirt, it takes over 2700 liters of water. Not just
water, growing Cotton takes large tracts of agricultural land and ~20% of the world’s most
harmful pesticides that contaminate our soil and clothing. Yet, ~15% of this expensive
resource is lost on the shop floor as cutting waste. Good quality, new fabric which is set
to be given a Bad life!
OFB recycles garment waste to make their signature Kind Cotton. The challenge in front of us was to develop an online shopping experience.
The core of our solution was to deliver an Informative Shopping Experience. We
wanted not just to let the customers purchase these eco-friendly t-shirts but also to make
them understand the positive environmental impact of OFB, making them feel they are a part
of this mission.
We tried to embody the OFB philosophy of “Conscious fashion for the Fashion Conscious” through our designs.
We tackled these challenges by understanding the users' needs and how we can motivate them in buying more products for all of us to move towards a sustainable cause.
Another idea was to give the user a sense of water conservation and sustainability-focused cause. The website should give a look and feel of the same. Hence we were inclined towards the same color scheme and iconography.
Signika is a sans-serif with a gentle character, developed for media types where clear information is required. It has low contrast and tall x-height to improve the readability of texts in small sizes as well as in large distances from the reader. The balance between this font and our minimal, clean website aesthetics resulted well
Homepage talks about OFB’s inclination towards a better future & how one can be a part of the OFB initiative of sustainability by purchasing the OFB T-shirts.
Showcases the product in the best light and how many pet bottles are recycled for this particular product—providing the liters of water saved in making this product.
User sees the cart and can move to the next step of shipping then payment while also conveying to the user that he or she is doing a great job by buying this product.
A blog for the team to discuss sustainability, conservation, product launches, progress, and things they have achieved.