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Nisbah is a digital platform that connects financial institutions with corporate applicants looking to procure 3 services - Credit cards, Term deposit and Loans. Their USPs included accumulation of all institutions, quick turnaround time and hassle free registration without the need to submit multiple documents.
Instant Finance for Businesses
The main challenge was to help corporate applicants to get loans in an easier and a faster way. Corporate applicants are in need of a marketplace that helps them compare different loans provided by banks with best perks in a single place.
We had to create a place for banks to gather leads and help them to convert new leads.
With Nisbah, we created two parts of the product, one side expressed the benefits of the product and on the other side, we worked on the webapp. WebApp navigation for corporate applicants was simplified by using filters for sorting information via interest rates, terms, institutes.
Nisbah gathers corporate applicants as leads, helps banks to filter the appropriate leads and helps the banks keep a track of a lead’s life & manage internal team with a dashboard and administrative side of the app.
The wireframes were designed to keep the approach of the website simple as easy to navigate as the target audience is mature and would want to have things simple and straightforward.
Designs of the brand are beautifully crafted with scalable components and being taken forward to Nisbah’s product as well to have a uniform experience throughout the user journey.
Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre.
The main aim of the illustrations were to target the culture where the platform is hosting. Also, the story that the illustrations are depicting are targeting the main problem that the product is trying to solve. These illustrations are designed as per the latest trends in the market.
The home page highlighted the benefits of Nisbah and featured multiple financial products through this page.
The Product page consisted of a comprehensive list of all products along with filters section to help users find their ideal products.
This page helped users understand why they need to register with Nisbah and how they will be able to do so.
This page highlighted various benefits that Nisbah provided to the financial insutitions as well as applicants.
This main admin dashboard page gave a comprehensive overview of the leads generated, partners, overall growth and applications.
This page enlisted all the leads received and segregated them for easy allocation to various financial institutions.
This page enabled Nisbah to add and manage multiple products listed on their website efficiently.
This flow enabled Nisbah to add and manage financial partners for them to easily view and manage allocated leads.
These screens enabled Nisbah to assign multiple roles to internal management in an efficient manner.