Helping you move faster than your competitors
Netcore is a global Marketing Technology Company; India’s leading Full-Stack, Omni-Channel Marketing Automation Solution provider offering solutions for enterprises that redefine Digital Marketing & Enterprise Communication.
AI powered growth marketing platform
Netcore’s partnership with ProCreator started with a
Netcore offering called Journey Builder. We were tasked
with designing a better user experience of a kind, complex
tool and an overhaul of their legacy visual designs.
The partnership has now extended to other Netcore offerings like Web Personalization, Email Campaigns, Revenue Dashboard, User Behavior Dashboard, and various other intricate and multifunctional software for service and analytics solutions. .
Journey Builder by Netcore is a Marketing platform designed to help marketers
with Customer Lifecycle Management and Engagement.
We conducted extensive interviews with Netcore’s end customers as well as their Customer Success Managers to better understand the needs and goals of the proposed software system.
We devised a comprehensive Design System to ease future design & development efforts to maintain consistent customer experience.
Campaign Executioner, responsible for creating the marketing campaigns for whom the learning curve to understand the functionalities of the tool cannot be steep.
Marketing Manager, who desires to provide his execution team with a robust tool that allows them to quickly and effectively create campaign flows and journeys. This was done to ensure the overall customer journey building turn-around is quicker.
CMO / Product Manager, who proactively reviews campaign metrics to determine what is working and what can be improved or optimized for all in-market campaigns.
Modern and minimal were the guiding principles of visual design. We created fresh colors from the existing NetCore shades of Blue and Orange.
We used gradient and shadows to create a sense of importance, dynamism, and depth across various UI controls and elements.
Nunito is a well balanced sans serif typeface superfamily that is slim, sleek and complements the overall minimal aesthetic of the Netcore Visual Design Language.
We created multiple concept based illustrations as part of the new Netcore visual design system and used them across key places like empty states, onboarding & guide screens, help & walkthrough screens to make the experience more relatable and human and give the brand a much more modern look and feel.
A comprehensive bird’s eye view of all the campaigns created in the system with an ability to search, sort, filter to create the right one within seconds.
A focused side panel that lets you create a new journey from scratch or select from the list of pre-built smart journeys.
A drag & drop interface that enables Marketers to create engaging, cross-channel campaigns in a highly visual and intuitive way.
Real Time Dashboard
Visualize in real-time important data points of your mobile app like new and existing users; by geography, gender, age group, device type, etc. to make informed marketing actions.
Raman is Netcore’s AI Engine that uses customer data & predictive models to help you deliver the right message to the right customer on the right channel, at just the right time!
The engagement with Procreator was pretty impressive. We have simplified the product to a great extent with Procreator. We were also amazed by the turn-around time, reasoning skills and overall client-vendor relationship with which the design team has worked. The new user centric designs are helping us approach the new & mature markets like the US and also attract new-age businesses and startups.