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Netcore.

Netcore is a global Marketing Technology Company; India’s leading Full-Stack, Omni-Channel Marketing Automation Solution provider offering solutions for enterprises that redefine Digital Marketing & Enterprise Communication.

AI powered growth marketing platform

The Challenge

Netcore’s partnership with ProCreator started with a Netcore offering called Journey Builder. We were tasked with designing a better user experience of a kind, complex tool and an overhaul of their legacy visual designs.

The partnership has now extended to other Netcore offerings like Web Personalization, Email Campaigns, Revenue Dashboard, User Behavior Dashboard, and various other intricate and multifunctional software for service and analytics solutions. .

Our Solution

Journey Builder by Netcore is a Marketing platform designed to help marketers with Customer Lifecycle Management and Engagement.

We conducted extensive interviews with Netcore’s end customers as well as their Customer Success Managers to better understand the needs and goals of the proposed software system.

We devised a comprehensive Design System to ease future design & development efforts to maintain consistent customer experience.

OUR PROCESS

We crafted the user experience that best caters to the 3 core personas of the Netcore tool.

Campaign Executioner, responsible for creating the marketing campaigns for whom the learning curve to understand the functionalities of the tool cannot be steep.

Marketing Manager, who desires to provide his execution team with a robust tool that allows them to quickly and effectively create campaign flows and journeys. This was done to ensure the overall customer journey building turn-around is quicker.

CMO / Product Manager, who proactively reviews campaign metrics to determine what is working and what can be improved or optimized for all in-market campaigns.

As part of the Journey Builder project, we created a new and fresh design language system for Netcore that would, later on, be translated across other Netcore offerings as well.

Modern and minimal were the guiding principles of visual design. We created fresh colors from the existing NetCore shades of Blue and Orange.

We used gradient and shadows to create a sense of importance, dynamism, and depth across various UI controls and elements.

We didn’t just stop at the design stage. We went ahead and also coded the front-end of this drag and drop journey builder interface.

We used modern technologies like Angular JS, Go JS, and other front-end libraries like Bootstrap, SCSS, JavaScript, to materialize our designs to life.

Typography

Nunito Sans

Nunito is a well balanced sans serif typeface superfamily that is slim, sleek and complements the overall minimal aesthetic of the Netcore Visual Design Language.

Colors

Graphs

Testimonial

The engagement with Procreator was pretty impressive. We have simplified the product to a great extent with Procreator. We were also amazed by the turn-around time, reasoning skills and overall client-vendor relationship with which the design team has worked. The new user centric designs are helping us approach the new & mature markets like the US and also attract new-age businesses and startups.

KEDAR PARIKH, PRODUCT ARCHITECT / PRODUCT HEAD, NETCORE SOLUTIONS

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