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Nasscom.
NASSCOM is the industry association for the IT & IT-enabled products and services sector in India. A non-profit organization funded by the industry. Their objective is to build a growth led with sustainable technology and business services sector in the country.
A thought leadership platform for the new age business.
The Challenge
NASSCOM wanted to build a thought leadership platform, namely- Digital
Disruption. It would help them post articles, videos, reports, case studies, whitepapers,
etc. mainly in the BPM industry.
The center-piece of the challenge was organizing the varied information and knowledge in a
presentable and consumable manner. NASSCOM had many types of articles, multiple contents
that had to be organized cohesively and woven into a single thread via Digital Disruption.
Our Solution
Our main goal was not to make the platform look densely populated with just
content. We went about organizing the information pieces into 4 main categories- Innovation
& Collaboration, Case Studies & Success Stories, Publications & News, and Leaders & Experts.
We kept the design minimal by including sufficient white-space, and big-bold typography to
put the focus on the actual reading material. It evoked a bright and modern feeling.
OUR PROCESS
The UX design process revolved around understanding a variety of content &
content types the portal would have. An easy & scalable navigational model was
proposed for any new categories to be added in the future.
We divided the content into 4 distinct categories and created individual category pages that would house different content types, flagged under that respective category.
The articles' excerpts were kept above the fold to facilitate the primary users, the busy business professionals, to take a quick glimpse before they decide on if the article is of their interest.
We divided the content into 4 distinct categories and created individual category pages that would house different content types, flagged under that respective category.
The articles' excerpts were kept above the fold to facilitate the primary users, the busy business professionals, to take a quick glimpse before they decide on if the article is of their interest.
The choices for the visuals and aesthetics were guided by the philosophy of minimal design. It was achieved by using white space to draw attention and interest towards the actual content & not distract the readers by a lot of visual elements.
To complement and balance the minimal aesthetics, we used dashes of 4 bright gradients that were assigned to the content categories on the homepage. They were then carried into the inner pages as section highlights, navigation indicators, and other UI elements to develop a subtle familiarity & creative touch to the otherwise minimal.
To complement and balance the minimal aesthetics, we used dashes of 4 bright gradients that were assigned to the content categories on the homepage. They were then carried into the inner pages as section highlights, navigation indicators, and other UI elements to develop a subtle familiarity & creative touch to the otherwise minimal.
Typography
Poppins
Poppins is q rounded and modern font having its letterform nearly monolinear, with optical corrections applied to stroke joints, to maintain an even typographic color. The modernity of this font helped us to break the otherwise corporate stereotype of using Serif fonts to provide NASSCOM a very fresh feel.
Colors
Illustrative Cards
Blog Cards
Overview
This is the landing page of the website. It serves as a quick view of featured articles and the categories under which the articles are written.
Leaders & Experts
The page intended to bring forth and present the expert's take, experiences, and perspectives on various subject matters.
Publication
The banner adapts itself to the fold of the website and reveals a synopsis of the article, letting users decide early on if the content is relevant for them.
Mobile Screens
Testimonial
The client has responded favorably to ProCreator’s designs. The team has proven capable of navigating between multiple stakeholders, responding professionally to client inquiries. Their technical expertise and collaborative attitude inspire confidence in their work.
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