Helping you move faster than your competitors
A product speaks to its users via design. Learn & iterate, to create & innovate. Consistency is the key component of a great design. Let’s start providing vision to your designs.
Impact Analytics is founded by Cornell, Columbia, McKinsey alumnus and driven by a team of Harvard, IIT, IIM leaders. They work with the largest brands and retailers in the world and provide end to end planning of supply chain, forecasting, assortment planning, allocation, replenishment, pricing and promotions.
Next-gen decision making powered by AI
Primary challenge of Impact analytics was to attract new gen collaborations. Their product presence was outdated. Current website had a lot of unstructured data which limited the organization to scale as they were launching new products and services on a frequent basis.
Another big challenge was that as products and services were increasing, it was creating a problem to navigate between different flows.
Clubbing services and company related information helped us simplify navigation and helped us in making the website scalable.
Unstructured data was realigned as per the goals and the purpose of the pages. This helped us in reducing words, content and helped us in formulating a scalable approach towards different folds of the website according to the purpose and story.
The visual approach for this project was more image based to show real impact of the organization and with gradients and patterns to potray the modernism of the organization.
This handoff activity allowed the development team to understand the scalability of components of different modules and helped them in creating their design system for the front end.
This typeface evokes the modernist style of the early 20th century. Montserrat shines for the geometric simplicity of the letters and their sharpness.
Funders and law firms place bids on applications by entering all bid related information and fees charged by them. Applicants can view the detailed bids entered by service providers.
Solutions were launched in every 3-6 months which helped understand the business needs & we formulated a template which sufficed all the use cases accordingly.
Product Landing Page
Product pages needed a structured storyline according to personas & this was created according to the users so that they can resonate more with the services and features.
About us helps persona connect with company’s vision & mission & helps in collaborating with the organization. The 2 key personas were future employees & future prospects.
Why us page was introduced based on discussions with the client to bring more value to the website by helping visitors understand what impact does this collaboration bring to them.
Join Our Team
Website of Impact analytics not only existed for the future prospects but also for future employees as it will help them share an honest presence in front of the users.
Career page is another touch point to convert the future employees. Hence this was another crucial page that existed to convert visitors into probable employees.