Helping you move faster than your competitors

Back

A product speaks to its users via design. Learn & iterate, to create & innovate. Consistency is the key component of a great design. Let’s start providing vision to your designs.

SINGAPORE

160 ROBINSON ROAD #14-04, Singapore, 068914

INDIA

E-307, 3rd Floor, Tower 2, Seawoods Grand Central Sector 40, Seawoods Railway Station, Navi Mumbai, Maharashtra - 400706

BACK TO PROJECTS

Fitpage

Fitpage is a health and fitness content and training platform. The platform focuses on creating science and research based content platform for endurance sports, primarily walking and running for beginner and advanced runners.

An app for data led fitness, nutrition and mental health

The Challenge

Fitpage marked ProCreator's first venture into the fitness realm. We were tasked with creating a mobile application that aimed at assessing an individual's abilities, and suggest them highly personalised fitness and nutrition plans to help them achieve their fitness goals. Fitpage also provides research backed content, educating audiences about overall mental and physical well-being.

Our Solution

Our primary goal was to make the users feel, through the app, that they were being trained by a professional coach in person. And with people turning to fitness apps and virtual trainers to stay fit in these trying times, our solution circled around building an aesthetic, yet highly usable design, the usage of which would motivate the users to achieve their fitness and nutrition goals.

Our Process

Thanks to daily standups being undertaken right from devising the information architecture to creating a rough visual layout, we took the vision of the stakeholders and gave it a digital form. Even before commencing with the IA, thorough research was done via Competitor analysis to understand the Fitness industry better.

Being the architects of Fitpage's branding, we had made sure that the app communicates the values of sharpness and dedication through colors and type. Vibrant colors were used on a dark theme to spark a feeling of motivation among users to make them follow the workout and nutrition plans listed on the platform. With over a thousand screens in picture, we built a robust design system to achieve consistency and scalability.

Typography

Montserrat

This typeface evokes the modernist style of the early 20th century. Montserrat shines for the geometric simplicity of the letters and their sharpness.

Colours

Emojis

Mobile Screens

Let’s build the digital world together!

CONTACT US