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A product speaks to its users via design. Learn & iterate, to create & innovate. Consistency is the key component of a great design. Let’s start providing vision to your designs.

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Crowdfire.

Crowdfire is a powerful social media tool used by businesses and individuals all over the world to drive social media engagement and growth.

Social Media Management, Simplified.

The Challenge

Crowdfire helps you discover and schedule content and manage all your social accounts from one place. We have been working with Crowdfire for over 2 years (ongoing) across various modules for their mobile app and web app.

Over the partnership period, we were tasked to work across various features, modules, and functionalities. The challenge for us was to design for an already running app, maintaining the design guidelines and overall navigation models.

Our Solution

We offered solutions for various different features and modules like Onboarding, Analytics, Bulk Schedule, Landing Pages, Mentions, Referrals, Calendar View and other creative design services like graphics and video production.

Crowdfire already had an app and web-app in place when they approached us. Since we were assigned various modules to be worked on, our solution was aimed at ensuring the new modules adhere to the existing design guidelines. The navigation model for these new items shall adapt well to the existing

OUR PROCESS

For every module, we had brief creative sessions with the product stakeholders to understand why they wanted to introduce a particular module or feature set. Understand the pain points they uncovered from the users to propose better and craft the solution that aims to accomplish business objectives and user goals.

The designs we created primarily adhered to the existing design guidelines.

However, we introduced a few new gradients in similar shades and hues to that of their brand gradient. These gradients were used across various feature landing pages to give each of these pages a creative flair of their own.

Typography

Metropolis

Metropolis is a modern, geometric typeface, also included in Crowdfire's design guidelines. It is designed for optimal readability at small point sizes while also being beautiful at large point sizes.

Colors

Mobile Screens

Testimonial

ProCreator has successfully fulfilled the need for an increased volume of resources in terms of UX design and planning. Their designs match the internal vision well, and they remain available and responsive partners.

MOUJHURI GUHA, BUSINESS HEAD, CROWDFIRE

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