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Being is the world's one-of-a-kind personalized self-therapy app where one can have a well-guided journey experience. Being has interactive course-based treatment as per the mood of the user.
The challenge that we were trying to solve was to build an interactive and engaging personalized experience for the user. Users will be embarking on journeys based on their discomfort and we had to build a scalable structure that should work like a charm with different building blocks of activities.
Another challenge was to bring out colors that should match the mood of the user. Colors play an important role in understanding the user behavior and are also another scalability factor that should be considered while designing an app.
Our solution was a very systematic approach towards finalizing the activities and associating a color palette around the same which will help us play with the activities and colors in a better way.
Colors were added on a secondary level rather than a primary board because of the complexity of the journeys. Journeys are being used as one part of the product and it should not grab all the attention hence secondary colors were used in all journeys.
We also played around with a lot of interactions which eventually helped in calming the user during different journeys that the user embarked on
The website was more informational while mobile flows were interactive and conversational.
The mobile palette was more secondary and supporting color with a subtle interaction approach while the web had lots of supporting components that were being used to add a sense of playfulness.
As the name indicates, Playfair Display is well suited for titling and headlines. It has an extra large x-height and short descenders. It can be set with no leading if space is tight. Capitals are extra short, and only very slightly heavier than the lowercase characters. This helps achieve a more even typographical colour when typesetting proper nouns and initialisms.
The approach of the website design is made conversational. A friendly tone is used to address the user. The supporting design elements are soft and help a user’s mental health.
About page speaks about the team, the product’s vision. It matches the same visual terms of calmness and peace. The colors and fonts maintain the app’s visual guidelines.
The Work Page informs the user about the job opportunities at Being, their values and their mindset.
The wisdom page is a unique page as it the correlation between the user’s experience and Mental Health. The page explains that user journeys, and the visual language.