Global

Empowering Decisions with Data-Driven UX Research

ABOUT THE SERVICE

01
User Interviews
Engaging one-on-one with users to gather detailed insights, understanding their needs, frustrations, and aspirations.
02
Surveys & Questionnaires
Quantitative methods to gather broad insights from a larger user base, refining our understanding of user preferences.
03
Usability Testing
Direct observation of real users as they interact with your product, revealing pain points and opportunities for refinement.
04
Competitive Analysis
Benchmarking against industry competitors to understand where you stand and identify areas of differentiation.
05
Heuristic Evaluations
Gathering expert reviews of your product and identifying usability issues and areas for improvement based on established principles.
06
Affinity Mapping
Clustering and categorizing insights from research to identify patterns and themes.
07
User Persona Development
Building detailed profiles representing different segments of your user base, helping the design and development teams to understand and empathize with the end-users.
08
Journey Mapping
A visualization of the user’s journey with your product, highlighting touchpoints, emotions, and potential pain points.
09
A/B Testing
Empirical testing of different versions of a UI element to determine which one performs better in terms of user preference and conversion.

Setting the Stage
Conducting collaborative sessions with stakeholders to pinpoint objectives and craft a tailored research plan to address UX challenges.
Engagement & Collection
Systematic recruitment of representative users and employing methods like interviews and usability tests to gather genuine insights.
Synthesis & Strategy
Analyzing data to detect patterns that inform design strategy, delivering findings in an interactive format for stakeholder engagement.
Implementation & Iteration
Crafting a roadmap prioritizing impactful insights for timely execution, focusing on leveraging feedback and iterating on designs.
Feedback Loop
Establishing channels for continuous feedback, ensuring designs remain aligned with user needs and evolving business goals.

01
Ensures designs align with user needs, enhancing satisfaction and driving engagement.
02
Using authentic feedback and observations to shape product strategies, minimizing guesswork.
03
Enhances ROI, conversion rates, and user retention by delivering experiences tailored to user behavior.
04
Catches potential UX pitfalls early, averting costly redesigns and brand reputation damage.

01
Before the initial design stages, to guide the UX strategy and design direction.
02
After each major design iteration, to ensure user needs and expectations are met.
03
Ahead of complete redesigns or pivots to gather comprehensive user feedback and direction.
04
An ongoing activity for sustained products to continually refine and adapt to user behaviors.

Every $1 invested in UX and design can yield a return of up to $100. (Forrester Research)

83%

Spending 10% of your design budget on usability increases conversion rates, on average, by 83%. (Nielsen Norman)

94%

94% of negative user feedback is about design.

Industries