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Transforming UX in Banking Industry
In a world where digital transformation is more than a buzzword, the banking industry can’t afford to stay in the past. User experience (UX) has moved from a luxury to a necessary investment for survival and growth. The narrative has changed, and so have the expectations. So, let’s dive in to understand why UX in…
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AI vs Human Designers: The Future of Graphic Design
Several years ago, at an international design symposium, I witnessed an enthralling experiment. Two design teams were given a challenge: create a poster for a fictional event. The catch? One team was armed with the latest AI graphic design tools while the other relied solely on human intuition and experience. The AI-assisted team produced a…
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A client and Designer Relationship
Is it a love-hate relationship between the Designer and the Client or not? I came across this meme the other day, which made me burst into laughter as the humor portrayed exactly a few instances in the journey with clients. You might have experienced some friction while working on your projects. Seth Godin puts the…
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The importance of UX in social media apps.
A good UX designer should consider the whole user journey to improve the user experience. Every user touchpoint adds up to a good/bad user experience, and social media is one of the major touchpoints. Marketers advertise their products to get the customers’ attention. Today, social media apps get maximum attention from people, and hence it…
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3 Technology Trends that revolutionize Banking in 2020
We are living in the digital age, almost every decision of our life is made on an interface, be it getting our daily dose of caffeine through a coffee machine, ordering food on an app or withdrawing money from an ATM. Customers want everything on the tip of their fingertips, which has forced a technological…
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User Experience(UX) in Virtual Reality.
Virtual Reality(VR) is the latest buzzword; it’s something all the biggest tech giants like Google, Facebook, Samsung, and many others are investing in. Virtual reality has been around for a while, with the first head-mounted display being developed in 1968 to be precise, but it ended up becoming nothing more than a lab experiment. Finally,…
Kanika Khurana