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Logo Design 101: Key Elements to Know
In the vast realm of visual communication, where brands vie for attention in an ever-expanding digital landscape, logos emerge as the unsung heroes of brand identity. A logo, seemingly just a small piece of art, holds within it the immense power to encapsulate a brand’s essence, values, and aspirations. It’s the face of a business,…
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AI vs Human Designers: The Future of Graphic Design
Several years ago, at an international design symposium, I witnessed an enthralling experiment. Two design teams were given a challenge: create a poster for a fictional event. The catch? One team was armed with the latest AI graphic design tools while the other relied solely on human intuition and experience. The AI-assisted team produced a…
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Best Transformation of AI Graphic Design
In the heart of Milan, there’s a tale of an old painter named Luca. Despite the wrinkles on his hands, he was fervently merging his traditional painting with digital techniques. Observing this, one can’t help but draw a parallel to the evolving world of AI graphic design. We stand at an intriguing junction, where the…
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Best 7 AI Tools for Graphic Design in 2023
Imagine a painter in front of a canvas, palette in hand, contemplating the perfect blend of colors and textures. But what if this painter had a muse whispering in their ear, suggesting which hues could capture the sunlight just so, or which strokes could bring a landscape to life? In 2023, this is not…
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AI in Graphic Design: New Creative Era
The year was 1985. Mike, a gifted graphic designer, sat at his desk, meticulously crafting designs using pen and paper. Each curve, each shade, was the result of hours of contemplation, and, sometimes, several crumpled drafts. Fast forward to today, and imagine Mike’s astonishment when presented with the power of AI in Graphic Design. No…
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What are UI icons? – Types & Examples
The image of the plane you see on a send button or the shopping cart you see on Amazon’s website are all part of the family called icons. UI icons are the graphical representation of a functionality, concept, a specific entity, and the application itself. An icon can resonate with the real-life object, like a…
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Typeface and Font : Difference with Examples
Typeface and Font are the two interchangeably used terminologies. Even the experienced designers sometimes get confused among the two. But are they the same? Absolutely not. A set of letters which, when combined and designed together systematically and harmoniously forms a typeface. A typeface is a set of characters or letters that share a typical…
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What is the difference between an icon and logo?
Icons and Logos are both used for visual representation. They help in recognizing and visually representing information. It is common to get confused between the two. There are some glaring differences between them, which sets them apart. So, what are those differences, the fight between an icon and logo, and can the term icon and…
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Script Typeface & Types of Script Typeface
A script typeface is based upon hand-lettering using a brush or a calligraphy pen. They have a unique element of fluid stroke attached to it. In layman’s terms, it is writing using a brush while connecting letters. They were used primarily for print packaging, signage, advertising. Every typeface has a personality attached to it. It…
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Iconography vs Iconology : What’s the Difference?
The definitions of iconography and iconology are something that has always be in conflict and confusion with each other. They are never readily accepted by iconographers and iconologists. Before learning about the differences between them, let’s understand about an icon first. What is an icon? An icon is a pictorial representation, a graphical image that…
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Iconography Guidelines- Basic Guide
Before we dive into the icon design guidelines, let’s learn about what the term iconography means. Iconography is a visual design system, guiding the representation of functions, features, and concepts via icons. There are rules which are put into place that govern the visual style and aesthetic of these icons. These rules are called the…
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Understanding Color Theory in Graphic Design
Color is one of the essential elements in the field of design. It can provoke, evoke, and stir the emotions in humans. But the catch is to use them cautiously, and the interface should be in visual harmony with other elements. Different colors stimulate different kinds of emotions. It gets essential to understand the role…
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Psychology of Colors in Marketing & Branding
How many times have you stepped into an outlet just because of the flashy colors or the color combination that attracted you? Many times we believe. Color Psychology is the art and study of how colors affect human perception, behavior, and decision-making ability. Studies have shown that colors play an essential role in influencing customer…
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Anatomy of a Type in Graphic Design
In the field of typography, we know the importance of typefaces, their fonts, and font families how a particular typeface can affect the brand identity of a company. It gets essential for graphic designers to learn about the nitty-gritty of typography. Let’s get down to the basics, dissect the letters, and understand how they help…
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What is Leading in Typography?
What is Leading? When we talk about typography, leading is the most commonly used term. Leading is the difference between the baseline of the types. In simple terms, the distance between the two lines of text is leading. Leading is extensively being used in the areas of User Interface Design. Correct spacing can make or…
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Color Psychology : Understand Meaning, Mood & Feel
We look at the color red, and the first thing that comes into our mind is- danger, warning. Color affects mood and generates emotions. Learning about color psychology is all about looking up for meaning, perceptions that people make and have for different colors. The psychological effect of color falls into two categories: – Warm…
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