Marketing Technology, also known as MarTech, is a range of software and tools that help marketers reach their marketing goals and objectives in an optimized manner. In 2021, MarTech has become an essential part of marketing campaigns and is used to optimize marketing efforts across various marketing channels. The MarTech platform is constantly evolving; while marketers have multiple options to choose from, an excellent data-driven Design can help them select their final marketing technology solution. Marketers are involved in creating, communicating, and delivering offers, and they could benefit from a good UX Design for MarTech.
A good user experience designed for the marketers plays a decisive role in ensuring their satisfaction and boosting business conversion. It helps in beating your competition. A sound design language system enables Marketers to create engaging, cross-channel campaigns in a highly visual and intuitive way. Today, UX Design for MarTech plays an essential role. Marketers want solutions that help them achieve their goals and make them feel less frustrated, giving them a good User Interface and time to focus on essential functions.
In the following five sections, you will understand the role of UI and UX Design for MarTech.
1. UX/UI helps in User Journey Simplification:
Has it ever happened to your customers that the entire process of accomplishing a task becomes complicated and less rewarding, which makes them quit during the journey? Do they feel less interactive during the journey? It can be avoided if the UX designer considers the User’s needs, motivations, and pain points while designing the User Journey. Other considerations by a designer are giving feedback on User actions, whether right or wrong; this makes the journey interactive and humane. Congratulating the User on completing a task creates positive emotion and pleases them. Similar positive UX leads to the User’s satisfaction, which retains their interest in the platform. Whichever channel the User is catering to, a good UX/UI design for the User Journey can make the journey from the first point to the end and beyond simple, memorable, and enjoyable.
2. Easy Use of the Dashboard:
Do you feel like the Dashboard has too much information and confuses the Marketer while doing a task? Dashboards should help the Marketers with customer data & with predictive models to help them deliver the right message to the right customer on the right channel, at just the right time. UX Design helps achieve these goals by visualizing the data points in real-time to make informed marketing decisions. Netcore had similar goals; we helped them achieve Dashboard UI Design which was clean and intuitive to get insights into their activities.
Marketers are involved in different campaigns and different positions. A campaign executor might create marketing campaigns; the Marketing Manager might want to provide his executive team with the instructions and journey flow, while the Product Manager might want to review campaign metrics to determine the effectiveness of the campaigns and optimize them in the future. Their goals are different, and hence it requires Personalization which can be done at the stage of User Research in UX Design. User Research will help your MarTech product understand the needs of each customer and design accordingly.
Many times we want to do a task, and it is impossible to find the desired option. The information on the platform is so cluttered that we get annoyed searching for the proper action to do a particular task. The solution to this is an improved Discoverability in the MarTech solution. One of the parts of the UX Design process is Information Architecture, where the focus is on planning information to improve discoverability. Discoverability refers to the Users’ ability to find critical data, applications, or services. Easy navigation helps the User seek crucial content according to their expectations and achieve their goals. Marketers will feel less frustrated and will enjoy using such solutions.
User Experience involves the usability, look and feel of the product. Marketers have multiple things to do, and getting good results requires concentrating on essential activities. When campaigns have good usability, they are created to search, sort, filter, and make the right action within seconds. Better usability will help the marketers save time and concentrate on the execution and other essential aspects.
Now, UX Design for MarTech is not optional for businesses but a necessary part of customer satisfaction. If you avoid the current changes in the MarTech industry, it might make your customer unhappy due to unmet needs, and they might soon replace you with another brand. Marketing Technologies, when combined with UX Design, create a desirable impact and boosts sales. ProCreator has helped companies to improve their products and move faster than their competitors.