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Designer and Client Relationship: Bridging the Gap
Is it a love-hate relationship between Designer and Client? I came across this meme the other day, which made me burst into laughter as the humor portrayed exactly a few instances in the journey with clients. You might have experienced some friction while working on your projects. Seth Godin puts the client-designer relationship as: …
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Creating User Personas: A Step-by-Step Guide
Art and design are subjective, and different people will respond to them in different ways based on their feelings, likings, and values. While designing a website/application, making a product, or planning a marketing campaign, it is necessary to understand the target audience. It allows us to have a focused approach and accomplish desired goals. …
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8 Abandoned Cart Recovery Strategies to Boost Sales
In a digital landscape filled with opportunities, it’s disappointing to see the staggering reality that over 70.19% of online shopping carts are abandoned. Think of an online store where customers excitedly fill their carts but leave them stranded in the path. However, the good news is your e-commerce site holds the power to recover…
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Top 10 Elements to Ensure Intuitive Website Navigation
You enter a city with streets filled with endless roads and highways. As you walk around, you’re greeted by clear road signs, well-designed maps, and friendly locals eager to guide you. Going through this city becomes an enjoyable experience, enhancing your journey and ensuring you reach your destination with ease. Similarly, the digital landscape…
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The Future of Design: AI and Product Development
Remember the days of meticulously hand-painting billboards? They were giants of the advertising world, capturing imaginations and shaping trends. But like the brushstrokes fading away, the era of hand-painted billboards is slowly receding, replaced by the sleek sterility of digital displays. With new rapidly changing technology, AI has become the most used and discussed…
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Mastering Food App UX: 5 Key Strategies
I was jotting down my to-do list when I heard a ting sound notification on my phone. It’s Zomato and Swiggy flattering me with their impressive UX Writing. Swiggy is a flirt; it says, “Hey, I missed you. Did you miss your Pizza and Pastries?” Whereas Zomato is a storyteller with a delivery message, “Slow…
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AI in Design 2024: Predicting the Future
When we filtered through the collective wisdom of 416 design professionals for our ‘Impact of AI on Design Industry in 2024’ report, a fascinating narrative unfolded. It’s one where AI doesn’t just change the design landscape; it elevates it, intertwining it with human creativity to script the future. Here are five predictions emerging from…
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4-Step Guide to Building a User-Centric Product Roadmap
Imagine building a magnificent bridge, only to find it leads nowhere. Similarly, a product devoid of user focus can be a costly and frustrating endeavor. In the fast-paced world of mid-sized businesses, a user-centric product roadmap is the missing piece to bridge the gap between ambition and success. Think of your product roadmap as…
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How to Use UX Research to Reduce Churn Rate
Think about your customer base as a lively garden, full of vibrant blossoms and churn rate as the number of those blossoms deciding to take a stroll out of your garden. It’s like bidding farewell to some of those flowers within a specific timeframe. Now, if you notice a sudden exodus of flowers, it’s…
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