Process

Rashika Ahuja
  • AI in Design 2024: Predicting the Future

    AI in Design 2024: Predicting the Future

    When we filtered through the collective wisdom of 416 design professionals for our ‘Impact of AI on Design Industry in 2024’ report, a fascinating narrative unfolded.   It’s one where AI doesn’t just change the design landscape; it elevates it, intertwining it with human creativity to script the future. Here are five predictions emerging from…

  • 4-Step Guide to Building a User-Centric Product Roadmap

    4-Step Guide to Building a User-Centric Product Roadmap

    Imagine building a magnificent bridge, only to find it leads nowhere. Similarly, a product devoid of user focus can be a costly and frustrating endeavor. In the fast-paced world of mid-sized businesses, a user-centric product roadmap is the missing piece to bridge the gap between ambition and success.   Think of your product roadmap as…

  • How to Use UX Research to Reduce Churn Rate

    How to Use UX Research to Reduce Churn Rate

    Think about your customer base as a lively garden, full of vibrant blossoms and churn rate as the number of those blossoms deciding to take a stroll out of your garden. It’s like bidding farewell to some of those flowers within a specific timeframe.   Now, if you notice a sudden exodus of flowers, it’s…

  • 10 Steps Guide to Master Data-Driven Design

    10 Steps Guide to Master Data-Driven Design

    Do you know how some websites seem to understand your preferences and needs so well? It’s like they were designed just for you. Well, that’s because they probably were. In the world of data-driven design, designers use insights and analytics to create websites that align perfectly with user behavior. It’s like having a master chef…

  • Elevating Crypto UX: Strategies, Stats, and Future Trends

    Elevating Crypto UX: Strategies, Stats, and Future Trends

    Cryptocurrencies have emerged as a groundbreaking financial force in our digital-first economy. They harmonize traditional financial principles with cutting-edge digital transformations, pushing the boundaries of what’s possible.   The Crypto Wave: Stats That Talk about Crypto’s Popularity As of 2024, the global crypto market cap is approximately $2.46 Trillion. 67% of Millennials see Bitcoin as…

  • Mastering Blockchain UX: Secrets for Exceptional Design

    Mastering Blockchain UX: Secrets for Exceptional Design

    In the past few months, while talking to multiple people, some of whom were cryptocurrency investors, we realized there is a lot of confusion around blockchain technology. The designers shared a common problem among users: a lack of trust while working on blockchain projects. A user-centric approach needs to be developed in the blockchain UX…

  • Customer Insights: 10 Strategies for Product Enhancement

    Customer Insights: 10 Strategies for Product Enhancement

    “If you don’t know your customers, then you don’t have a business.” – Henry Ford   Let’s say that you have been planting the same flowers and vegetables for years, and your garden has always been thriving. However, you recently noticed that your plants are not blooming as brightly as they used to. You want…

  • 8 Ways to Improve User Experience for Growth

    8 Ways to Improve User Experience for Growth

    You can focus on things that are barriers or you can focus on scaling the wall or redefining a problem. By Tim Cook   Scaling your product is a monumental task, akin to Tim Cook’s perspective on hurdling over barriers. As you move ahead in time, you have to improve user experience for the growth…

  • Upselling Techniques: 8 Strategic UX Tips & Tricks

    Upselling Techniques: 8 Strategic UX Tips & Tricks

    Let’s be honest, the term “upselling” often produces images of pushy salespeople and guilt-loaded purchases. But what if I told you there’s a way to upsell techniques that not only boost your bottom line by 10-30% on average but also leave customers feeling valued and happy? That’s the magic we’ve discovered through the power of…