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5 Common challenges faced in UX design process
Imagine embarking on a journey through a maze, similar to the complexities of the UX design process. The high walls and dead ends of the maze are much like the communication barriers and misunderstandings in your team. But just as every maze has a way out, every challenge has a solution. The golden key…
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Role of Design Agency on Enhancing Brand Consistency
In the evolving landscape of business, where first impressions are often made in digital time, the role of design agencies transcends mere visual aesthetics—it becomes an important force shaping the very essence of a brand. A symphony of colors, fonts, and layouts orchestrated with precision, akin to a masterful conductor leading a world-class orchestra.…
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Guide to Pre-Launch Testing for SaaS Product launch
Let’s say you’re boarding a plane, ready to embark on an adventure. But before you settle into your seat, you notice the pilots casually strolling onto the aircraft, skipping those pesky pre-flight checks. No engine tests, no safety inspections, just a shrug and a “hope for the best” attitude. Would you feel confident soaring through…
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Designer and Client Relationship: Bridging the Gap
Is it a love-hate relationship between Designer and Client? I came across this meme the other day, which made me burst into laughter as the humor portrayed exactly a few instances in the journey with clients. You might have experienced some friction while working on your projects. Seth Godin puts the client-designer relationship as: …
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Creating User Personas: A Step-by-Step Guide
Art and design are subjective, and different people will respond to them in different ways based on their feelings, likings, and values. While designing a website/application, making a product, or planning a marketing campaign, it is necessary to understand the target audience. It allows us to have a focused approach and accomplish desired goals. …
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8 Abandoned Cart Recovery Strategies to Boost Sales
In a digital landscape filled with opportunities, it’s disappointing to see the staggering reality that over 70.19% of online shopping carts are abandoned. Think of an online store where customers excitedly fill their carts but leave them stranded in the path. However, the good news is your e-commerce site holds the power to recover…
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Top 10 Elements to Ensure Intuitive Website Navigation
You enter a city with streets filled with endless roads and highways. As you walk around, you’re greeted by clear road signs, well-designed maps, and friendly locals eager to guide you. Going through this city becomes an enjoyable experience, enhancing your journey and ensuring you reach your destination with ease. Similarly, the digital landscape…
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The Future of Design: AI and Product Development
Remember the days of meticulously hand-painting billboards? They were giants of the advertising world, capturing imaginations and shaping trends. But like the brushstrokes fading away, the era of hand-painted billboards is slowly receding, replaced by the sleek sterility of digital displays. With new rapidly changing technology, AI has become the most used and discussed…
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Mastering Food App UX: 5 Key Strategies
I was jotting down my to-do list when I heard a ting sound notification on my phone. It’s Zomato and Swiggy flattering me with their impressive UX Writing. Swiggy is a flirt; it says, “Hey, I missed you. Did you miss your Pizza and Pastries?” Whereas Zomato is a storyteller with a delivery message, “Slow…
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