In 2025, Shopee became the #1 ecommerce super app by volume.   It crossed the $100 billion GMV mark, grew 28% year-on-year, and finally turned globally profitable — cementing its dominance in Southeast Asia’s digital economy.   What made this possible wasn’t just aggressive expansion, but a decisive competitive advantage built on user engagement, stickiness,…

Banking super apps are reshaping digital finance in Asia and beyond. In markets like Singapore, India, and the UAE, we’re seeing a shift from standalone services to unified financial ecosystems. These platforms – combining payments, loans, insurance, and wealth tools – aren a strategic moat.   Why? Because customer expectations have changed. Users want fewer…

The Super app race is on…   The global super app market is expected to make a huge leap, as it will reach 545.28 billion SGD by 2030.   Yet building a super app is a different beast altogether. As a business preparing to enter multiple verticals, you’re not just building a simple mobile app;…

Your digital-first customers are telling you something you don’t know.   68% of them now prefer all-in-one platforms – because switching between apps is friction. They want daily convenience where they can shop, eat, pay, and commute all through a single super app.   Ecommerce super apps aren’t just a digital trend – they’re a…

Imagine a one-stop shop app that lets you shop, pay, chat with friends, order dinner, book a ride, and settle your bills – without ever leaving the screen.   That’s a super app.   And for millions of users, it’s already part of daily life.   The global super apps market is on track to…

“In the next decade, the most valuable real estate won’t be your storefront or website – it’ll be a single icon on your customer’s phone.”   That icon could be a Super App – a multifunctional platform bringing together payments, transport, shopping, entertainment, and more into one seamless, AI-powered experience (often referred to as an…

Lead generation is the backbone of any growth-focused marketing strategy. In 2024, 91% of marketers cited it as their number-one goal. That’s why your lead capture form needs to do more than exist. It needs to be converted. Whether you place it on your site or social media, form design plays a key role in…