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Script Typeface & Types of Script Typeface
A script typeface is based on hand-lettering using a brush or a calligraphy pen. They have a unique element of fluid stroke attached to them. In layman’s terms, it is writing using a brush while connecting letters. They were used primarily for print packaging, signage, and advertising. Every typeface has a personality attached to it.…
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What’s the Difference Between Iconography vs Iconology
The definitions of iconography and iconology are something that has always been in conflict and confusion with each other. They are never readily accepted by iconographers and iconologists. Before learning about the differences between them, let’s understand an icon first. What is an icon? An icon is a pictorial representation, a graphical image that represents…
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Iconography Guidelines- Basic Guide
Before we dive into the icon design guidelines, let’s learn about what the term iconography means. Iconography is a visual design system, guiding the representation of functions, features, and concepts via icons. There are rules that are put into place that govern the visual style and aesthetic of these icons. These rules are…
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5 Must-Know Color Theory Hacks For Attractive Graphic Design
Color is one of the essential elements in the field of design. It can provoke, evoke, and stir the emotions in humans. But the catch is to use them cautiously, and the interface should be in visual harmony with other elements. Different colors stimulate different kinds of emotions. It is essential to understand the role…
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Psychology of Colors in Marketing & Branding
How many times have you stepped into an outlet just because of the flashy colors or the color combination that attracted you? Many times we believe. Color Psychology is the art and study of how colors affect human perception, behavior, and decision-making ability. Studies have shown that colors play an essential role in influencing customer…
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What is Leading in Typography?
Have you ever struggled to read text crammed together on a website? Leading in typography is the magic space between lines that makes your text breathe and improves readability. Let’s dive deeper and explore why leading is crucial for creating a user-friendly experience. First, let’s start by understanding what exactly is leading. What is…
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Understanding Color Psychology
We look at the color red, and the first thing that comes into our mind are- danger, and warning. Color affects mood and generates emotions. Learning about color psychology is all about looking up for meaning, and perceptions that people make and have for different colors. The psychological effect of color falls into two categories:…
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