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Amey Patil

Amey Patil

Amey Patil

Amey Patil

Hi, I’m Amey, Director of AI Design at ProCreator, with more than 10 years of experience in the design industry. I lead a multidisciplinary team of 50+ creators working across UI/UX design, product experiences, branding, illustration, and visual design. Over the years, I’ve helped lead more than 100 projects while building design teams, mentoring designers, improving creative processes, and guiding projects from early product thinking through execution. The work led by our teams has also received recognition including the Kyoorius Creative Award and Google design awards. A major part of my role today is understanding how AI changes the way design teams think and work. I’m interested in how AI can support research, ideation, prototyping, decision-making, and execution while keeping empathy, creativity, and design judgment at the centre of the process. I also continue to mentor designers and help teams adapt their skills as product design evolves alongside AI.

  • Why every product needs a UX audit and how to do it right?

    Why every product needs a UX audit and how to do it right?

    Is your product silently losing users because of overlooked UX flaws? We often assume our designs are user-friendly, but the truth is, even the smallest UX issues can drive users away without us even realizing it. This is where a UX audit becomes a game-changer. More than just a routine checklist, a UX audit is…

    Amey Patil

    Amey Patil

  • Top 6 AI tools for Web Design in 2025

    Top 6 AI tools for Web Design in 2025

    The fusion of artificial intelligence with website design isn’t just a fleeting trend—it’s the dawn of a transformative era. As the boundaries of innovation extend, the use of AI tools for web design is reshaping our understanding of creativity, efficiency, and user experience. Today, AI-powered tools have taken center stage, offering designers the rare combination…

    Amey Patil

    Amey Patil

  • Future of Visual Storytelling: Animation, Video & Design

    Future of Visual Storytelling: Animation, Video & Design

    Visual storytelling has easily become the most dominant for our internet content. With the integration of animation, video, and design, this becomes even more pronounced. These media have become go-to tools for marketers and creators looking to captivate audiences. The numbers are also there to confirm the story. Video consumption on the internet is doing…

    Amey Patil

    Amey Patil

  • The Ultimate Product Roadmap Guide with Expert Advice

    The Ultimate Product Roadmap Guide with Expert Advice

    Ever felt like your product roadmap is stuck in a feedback loop from heck? Brainstormed killer ideas, assembled a dream team, and stockpiled features like a squirrel with acorns? But where do you even start building? How can you guarantee your product evolves alongside user needs while still conquering your business goals? This is where…

    Amey Patil

    Amey Patil

  • What Are the Best Strategies for Responsive Web Design?

    What Are the Best Strategies for Responsive Web Design?

    In an era where users transition seamlessly between devices—from smartphones at dawn to desktops by dusk—ensuring a consistent and adaptive web experience is paramount. Responsive web design isn’t merely about aesthetics; it’s about functionality and user engagement across all platforms. Notably, 73.1% of users abandon sites that aren’t mobile-optimized, and 88% are unlikely to return…

    Amey Patil

    Amey Patil

  • 7-Step Guide to Mobile App Wireframe [6+ GPT Prompts]

    7-Step Guide to Mobile App Wireframe [6+ GPT Prompts]

    AI is revolutionizing the mobile app design wireframe process, especially during the wireframing stage. It streamlines the creation of wireframes, allowing for rapid prototyping and iterations based on user feedback. Did you know that AI-powered tools can automatically convert sketches into digital wireframes, suggest layout improvements, and even predict user navigation paths? This not only…

    Amey Patil

    Amey Patil

  • AI in Graphic Design: New Creative Era

    AI in Graphic Design: New Creative Era

    The year was 1985. Mike, a gifted graphic designer, sat at his desk, meticulously crafting designs using pen and paper. Each curve, each shade, was the result of hours of contemplation, and, sometimes, several crumpled drafts. Fast forward to today, and imagine Mike’s astonishment when presented with the power of AI in Graphic Design. No…

    Amey Patil

    Amey Patil

  • What Makes a Good Website UX Great: UX 101

    What Makes a Good Website UX Great: UX 101

    What makes a good website UX great? This question is always pondered in every business where websites create the first impression. Any website’s motive is to sell a product or service. But have you ever thought about how UX plays a vital role in achieving the goal efficiently? That’s where a great website comes into…

    Amey Patil

    Amey Patil

  • The UX Design Process: Basics to Mastery

    The UX Design Process: Basics to Mastery

    In today’s digital age, where user expectations shift with every technological advancement, the UX design process emerges as a crucial cornerstone in creating digital products. The importance of UX design in modern product development cannot be overstated. It’s not just about crafting a good-looking interface; it’s about ensuring the 5 Key Steps in the UX…

    Amey Patil

    Amey Patil