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Latest Articles
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7 Proven Strategies To Design AI in Mobile Banking Apps
How often does your banking app truly impress you? Most mobile banking experiences today feel transactional at best. But that’s changing fast. AI in mobile banking is turning routine logins into intelligent, personalized interactions and users are noticing. In the U.S., over 76% of people now use online or mobile banking, with a […] -
10 Best AI-driven Customer Insights Tools for Product Teams
Are your customer expectations outpacing your team’s ability to keep up? In markets like Asia & Singapore, where digital adoption is high, this is the new reality. Traditional customer insights methods like surveys, NPS scores, and interviews are now becoming too slow, too shallow, and too fragmented to capture what your customers truly […] -
Best Personalization with AI Practices for Banking Product
Banks worldwide are betting big on personalization with AI. From predictive savings nudges to intelligent chatbots, AI promises to transform customer experiences. Yet, the reality is different – most AI features look advanced on paper but end up unused in practice. Personalization with AI in banking isn’t about adding flashy tools. It’s about designing […] -
Complete Guide to Conversational AI in Financial Services
Banks stand to save $1 trillion through chatbots by 2030! From smart AI finance advisors to advanced AI assistants for customer support, the use of conversational AI in financial services has accelerated over the years. Yet, despite widespread adoption, most banking chatbots still frustrate users. Why? Studies point to poor user experience […] -
Why Super App Fintech Models Fail & How to Avoid It
Super app users are expected to hit 3.5 billion by 2025. But here’s the catch: In fintech, reports show that only 4.6% of users stay active after 30 days. This flips the super app dream on its head, and it’s one of the key reasons why super app fintech models often fail […] -
7 Super App Design Challenges and How to Solve Them
Around 73.4% of users abandon apps when they aren’t optimized for speed, design, or usability. In super apps, where complexity scales with every service added, this risk often multiplies! Super apps promise convenience. But when super app design is treated as an afterthought, they deliver chaos. Users get overwhelmed, core features get buried, and […]
