We look at the color red, and the first thing that comes into our mind is- danger, warning. Color affects mood and generates emotions. Learning about color psychology is all about looking up for meaning, perceptions that people make and have for different colors.
The psychological effect of color falls into two categories: –

  1. Warm Colors
  2. Cool Colors.

What are the warm colors?

The sun, the fire evokes feelings of warmth, and the colors associated with these are called warm colors. Among the six primary colors- Red, Orange, and yellow and further combinations of these are warm colors.
Warm colors are generally used by the entertainment or food industry.

What are the cool colors?

The water, the sky evokes feelings of calmness and relaxes the mood, the colors associated with these are called cool colors. Blue, Green, and Purple are, and further combinations of these are cool colors. They are generally used in the tech industry, education sector.
Different colors evoke different emotions. We have studied some in our other blog. Here’s the link.

1. Color Psychology for Blue

Blue- The feelings of serenity and calmness are associated with the color blue. It symbolizes clarity, trust, dependability, security, and confidence. Industries like technology, education, airlines, banking, and many more. It is the most easily adapted color to the eye.

2. Color Psychology for Green

Green- It’s the color of nature. It symbolizes harmony, growth, balance, health, harmony, and many such emotions that gives the eye a soothing feeling. It is used for designing products from the agriculture, health, and fitness industry.

3. Color Psychology for White

White- It is associated with peace, innocence, purity. White provides excellent help in designing clean interfaces. Remember the concept of using whitespace in User Interfaces. It is used for creating products for Fashion, Media, Electronics, Technology industry.

4. Color Psychology for Brown

Brown- It is associated with warmth, support, earthiness, nature. Brown indicates reliability and generates confidence in the user’s mind. It is used for designing products for the construction, textile industry.

5. Color Psychology for Purple

Purple- It reflects royalty, prosperity, premium, and set aside a unique identity of the user. It is generally used for designing products for the fashion, movie, beauty industry.

6. Color Psychology for Orange

Orange- It is associated with enthusiasm, energy, encouragement, determination. Orange is used for designing products for hotel, construction, safety, transport industry.

7. Color Psychology for Red

Red- The color red projects strong emotions. It has to be used carefully, as it symbolizes energy, passion, love, and at the same time, it is also a symbol of anger, danger, and warning. It used for designing products from entertainment, food, gaming, or any industry which requires gathering the immediate attention of the user.

8. Color Psychology for Yellow

Yellow- The color yellow portrays happiness, hope, warmth, and just like red grabs the immediate attention of the user. You can use it as a cautionary color like the roadblock signs are yellow. It used for designing products from food, logistics, retail industries.

Using the perfect combination of colors can trigger or generate perfect emotions and message you are trying to convey to the users. How can we utilize color psychology in the immersive fields of marketing and branding? Let’s learn.

Psychology Of Colors In Marketing & Branding

Rajat Bagree

Rajat Bagree

An experienced Creative Director with a demonstrated history of working in the Design, Information Technology, and Services industry. He is skilled in User Experience, User Interface Design, Graphics, E-commerce, and all fields associated with technology.

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