We look at the color red, and the first thing that comes into our mind are- danger, and warning. Color affects mood and generates emotions. Learning about color psychology is all about looking up for meaning, and perceptions that people make and have for different colors.
The psychological effect of color falls into two categories: –
- Warm Colors
- Cool Colors.
What are the warm colors?
The sun and the fire evoke feelings of warmth, and the colors associated with these are called warm colors. Among the six primary colors- Red, Orange, and yellow and further combinations of these are warm colors.
Warm colors are generally used by the entertainment or food industry.
What are the cool colors?
The water and the sky evoke feelings of calmness and relax the mood, the colors associated with these are called cool colors. Blue, Green, and Purple are, and further combinations of these are cool colors. They are generally used in the tech industry and education sector.
Different colors evoke different emotions. We have studied some in our other blog. Here’s the link.
1. Color Psychology for Blue
Blue- The feelings of serenity and calmness are associated with the color blue. It symbolizes clarity, trust, dependability, security, and confidence. Industries like technology, education, airlines, banking, and many more. It is the most easily adapted color to the eye.
2. Color Psychology for Green
Green- It’s the color of nature. It symbolizes harmony, growth, balance, health, harmony, and many such emotions that give the eye a soothing feeling. It is used for designing products from the agriculture, health, and fitness industry.
3. Color Psychology for White
White- It is associated with peace, innocence, and purity. White provides excellent help in designing clean interfaces. Remember the concept of using whitespace in User Interfaces. It is used for creating products for the Fashion, Media, Electronics, and Technology industry.
4. Color Psychology for Brown
Brown- It is associated with warmth, support, earthiness, and nature. Brown indicates reliability and generates confidence in the user’s mind. It is used for designing products for the construction, and textile industries.
5. Color Psychology for Purple
Purple- It reflects royalty, prosperity, and premium, and sets aside a unique identity of the user. It is generally used for designing products for the fashion, movie, and beauty industries.
6. Color Psychology for Orange
Orange- It is associated with enthusiasm, energy, encouragement, and determination. Orange is used for designing products for the hotel, construction, safety, and transport industry.
7. Color Psychology for Red
Red- The color red projects strong emotions. It has to be used carefully, as it symbolizes energy, passion, and love, and at the same time, it is also a symbol of anger, danger, and warning. It is used for designing products for entertainment, food, gaming, or any industry that requires gathering the immediate attention of the user.
8. Color Psychology for Yellow
Yellow- The color yellow portrays happiness, hope, and warmth, and just like red grabs the immediate attention of the user. You can use it as a cautionary color like the roadblock signs are yellow. It is used for designing products from the food, logistics, and retail industries.
Using the perfect combination of colors can trigger or generate the perfect emotions and the message you are trying to convey to the users. How can we utilize color psychology in the immersive fields of marketing and branding? Let’s learn.
Psychology Of Colors In Marketing & Branding
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