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How Significant is UX Design for Your Business?
How much time do you spend on your mobile, tablet, or PC? Does the Interaction feel unusual? A study by Vivo and conducted by CMR said the average time spent on smartphones in a day is 5.5 hours in March 2020 (pre-COVID) from about 4.9 hours on average in 2019. We are accustomed to using…
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The importance of UX in social media apps
A good UX designer should consider the whole user journey to improve the user experience. Every user touchpoint adds up to a good/bad user experience, and social media is one of the major touchpoints. Marketers advertise their products to get the customers’ attention. Today, social media apps get maximum attention from people, and hence it…
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Using Emotional Design in UX
Everything around us is designed, and they create emotions in us. We feel happy, annoyed, frustrated, like, dislike, etc. Most of us have used Facebook, Instagram, and Snapchat, and the common element between them is that these apps evoke both positive and negative emotions in people, mostly positive. They give a dopamine hit to…
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5 Reasons UX Design Brings Value to Startups
Startups are known for three things – ideas and innovation, passion for taking risks, and the ‘can do’ spirit. Startups move through various stages like ideation, prototyping, MVP, product-market fit research, and more. Many might feel that investing in UX/UI design would waste time and money and is not required at these initial stages. This…
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Why must a designer learn to write?
As a designer, a major part of my day apart from designing screens is communicating with different stakeholders, including clients, developers, my boss, or colleagues. Communicating my ideas and my thoughts effectively is a crucial part of my job. How does writing come into the picture? Almost 70% of all the communication I do…
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How to conduct a UX Audit?
A user just visited your website, checked out some of the products, added them to the cart, and dropped off just before the checkout. The website didn’t crash, and there were no technical glitches, yet this happens for many users. How would you know the reason? Whether it was the lack of payment methods, too…
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The importance of Building UX in SaaS products
We all have been hearing the word SaaS and UX in SaaS for quite a long period. But what is the fuss about? Software-as-a-Service is a way of accessing and delivering applications or software from anywhere with an internet connection and web browser. It saves you from the pain of installation and so much time,…
UX Design
