Super app users are expected to hit 3.5 billion by 2025.   But here’s the catch:   In fintech, reports show that only 4.6% of users stay active after 30 days.   This flips the super app dream on its head, and it’s one of the key reasons why super app fintech models often fail…

Around 73.4% of users abandon apps when they aren’t optimized for speed, design, or usability. In super apps, where complexity scales with every service added, this risk often multiplies!   Super apps promise convenience. But when super app design is treated as an afterthought, they deliver chaos. Users get overwhelmed, core features get buried, and…

In 2025, Shopee became the #1 ecommerce super app by volume.   It crossed the $100 billion GMV mark, grew 28% year-on-year, and finally turned globally profitable — cementing its dominance in Southeast Asia’s digital economy.   What made this possible wasn’t just aggressive expansion, but a decisive competitive advantage built on user engagement, stickiness,…

Banking super apps are reshaping digital finance in Asia and beyond. In markets like Singapore, India, and the UAE, we’re seeing a shift from standalone services to unified financial ecosystems. These platforms – combining payments, loans, insurance, and wealth tools – aren a strategic moat.   Why? Because customer expectations have changed. Users want fewer…

The Super app race is on…   The global super app market is expected to make a huge leap, as it will reach 545.28 billion SGD by 2030.   Yet building a super app is a different beast altogether. As a business preparing to enter multiple verticals, you’re not just building a simple mobile app;…

Your digital-first customers are telling you something you don’t know.   68% of them now prefer all-in-one platforms – because switching between apps is friction. They want daily convenience where they can shop, eat, pay, and commute all through a single super app.   Ecommerce super apps aren’t just a digital trend – they’re a…

Over 45% of global super app revenue in 2024 came from financial services and payments!   In fact, mobile wallet payments reached $14 trillion, as 65% of super app users prefer financial transactions inside a single platform instead of juggling 5 different apps.   And in 2025, we’re seeing this shift in fintech super app…