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Logo Design 101: Essential Elements to Know
Brands vie for attention in an ever-expanding digital landscape, and logos emerge as the unsung heroes of brand identity. A logo, seemingly just a small piece of art, holds within it the immense power to encapsulate a brand’s essence, values, and aspirations. It’s the face of a business, the emblem that weaves together stories, and…
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Script Typeface: Types and Font Knowledge
A script typeface is based on hand-lettering using a brush or a calligraphy pen. They have a unique element of fluid stroke attached to them. In layman’s terms, it is writing using a brush while connecting letters. They were used primarily for print packaging, signage, and advertising. Every typeface has a personality attached to…
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Iconography Guidelines – Basic Guide
Before we dive into the icon design guidelines, let’s learn about what the term iconography means. Iconography is a visual design system, guiding the representation of functions, features, and concepts via icons. There are rules that are put into place that govern the visual style and aesthetic of these icons. These rules are…
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Anatomy of a Typeface: 16 Essentials in Graphic Design
In the field of typography, we know the importance of typefaces, their fonts, and font families and how a particular typeface can affect the brand identity of a company. It is essential for graphic designers to learn about the nitty-gritty of typography. Let’s get down to the basics, dissect the letters, and understand how…
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AI in Graphic Design: New Creative Era
The year was 1985. Mike, a gifted graphic designer, sat at his desk, meticulously crafting designs using pen and paper. Each curve, each shade, was the result of hours of contemplation, and, sometimes, several crumpled drafts. Fast forward to today, and imagine Mike’s astonishment when presented with the power of AI in Graphic Design. …
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Types of UI Icons
Icons are the silent heroes of digital interfaces, transforming complex functionalities into simple, intuitive visuals. From the paper plane on a ‘send’ button to the shopping cart on e-commerce sites like Amazon’s website, UI icons are more than decorative elements; they’re essential tools that convey functionality and meaning at a glance. Each icon acts…
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Typeface and Font : Difference with Examples
Typeface and font are two terms often used interchangeably, even by experienced designers. But are they the same? Absolutely not! Understanding the difference between typeface and font is essential for making precise, stylish choices in typography. In fact, a study by MIT found that appropriate font choice can increase reader comprehension by up to…
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What is the difference between an icon and logo?
Icon and Logo are both used for visual representation. They help in recognizing and visually representing information. It is common to get confused between the two. There are some glaring differences between them, which sets them apart. So, what are those differences, the fight between an icon and logo, and can the term icon and…
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5 Must-Know Color Theory Hacks For Attractive Graphic Design
Color is one of the essential elements in the field of design. It can provoke, evoke, and stir the emotions in humans. But the catch is to use them cautiously, and the interface should be in visual harmony with other elements. Different colors stimulate different kinds of emotions. It is essential to understand the role…
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