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UX Design for MarTech in 2024
Marketing Technology, also known as MarTech, is a range of software and tools that help marketers reach their marketing goals and objectives in an optimized manner. In 2024, MarTech has become an essential part of marketing campaigns and is used to optimize marketing efforts across various marketing channels. The MarTech platform is constantly…
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Color Wheel Theory : Design & Chart
Which two colors, when combined, resonate or complement each other? If a particular shade of green would go with yellow? These are the questions that arise when you start choosing colors for designing interfaces and their elements. This is the place where the color wheel comes into the picture to tell you precisely What Colours…
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Guide to Prototype in Figma?- Tutorial
Prototype in Figma Figma is a cloud-based cross-platform design tool used for designing user interfaces. You can design, prototype, and gather feedback all in one place in Figma. Today, we’re going to learn how to the ‘Prototype in Figma.’ What is prototyping? Prototyping means bringing your design to life. You can walk through different artboards…
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Typeface and Font : Difference with Examples
Typeface and font are two terms often used interchangeably, even by experienced designers. But are they the same? Absolutely not! Understanding the difference between typeface and font is essential for making precise, stylish choices in typography. In fact, a study by MIT found that appropriate font choice can increase reader comprehension by up to…
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What is the difference between an icon and logo?
Icon and Logo are both used for visual representation. They help in recognizing and visually representing information. It is common to get confused between the two. There are some glaring differences between them, which sets them apart. So, what are those differences, the fight between an icon and logo, and can the term icon and…
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Creating User Personas: A Step-by-Step Guide
Art and design are subjective, and different people will respond to them in different ways based on their feelings, likings, and values. While designing a website/application, making a product, or planning a marketing campaign, it is necessary to understand the target audience. It allows us to have a focused approach and accomplish desired goals. …
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How to Build a UX Portfolio with Examples
The UX design industry is a vast, complex, and one of the in-demand sectors in the current market. There are various areas like User Research, Visual Design, Content Creation, Interaction design, and many more. When applying for a position as a UX designer, it is crucial to find out your niche area and then portray…
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AI in Design 2024: Predicting the Future
When we filtered through the collective wisdom of 416 design professionals for our ‘Impact of AI on Design Industry in 2024’ report, a fascinating narrative unfolded. It’s one where AI doesn’t just change the design landscape; it elevates it, intertwining it with human creativity to script the future. Here are five predictions emerging from…
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Elevating Crypto UX: Strategies, Stats, and Future Trends
Cryptocurrencies have emerged as a groundbreaking financial force in our digital-first economy. They harmonize traditional financial principles with cutting-edge digital transformations, pushing the boundaries of what’s possible. The Crypto Wave: Stats That Talk about Crypto’s Popularity As of 2024, the global crypto market cap is approximately $2.46 Trillion. 67% of Millennials see Bitcoin as…
Rashika Ahuja
