-
Using Emotional Design in UX
Everything around us is designed, and they create emotions in us. We feel happy, annoyed, frustrated, like, dislike, etc. Most of us have used Facebook, Instagram, and Snapchat, and the common element between them is that these apps evoke both positive and negative emotions in people, mostly positive. They give a dopamine hit to…
-
Psychology of Colors in Marketing & Branding
How many times have you stepped into an outlet just because of the flashy colors or the color combination that attracted you? Many times we believe. Color Psychology is the art and study of how colors affect human perception, behavior, and decision-making ability. Studies have shown that colors play an essential role in influencing…
Rajat Bagree
