Gestalt principles

What are the 6 Gestalt principles in UX design?

The human brain is fascinating. It can figure out structures and relationships, fill the gaps between the images, and form a structure out of it. From the field of psychology to Design, the Gestalt theory, also known as gestalt principles, of learning is implemented in various phases of design like User Experience Design, User Interface Design, Interaction Design, and other areas. Gestalt theory is based on the perception of the human brain.


Let’s learn about the Gestalt principles of perception.

1. Law of Similarity

This principle states that similar objects on the interface are often considered as a part of the same group, by the human eye. It is achieved by using similar shapes, sizes, or colors. It enables the user to figure out the functionality behind the various interface elements.

Gestalt principles -law of similarity

2. Law of Proximity 

The principle states, that the objects placed closed on an interface are perceived to be related to those set far apart. It can even override the similarity created by using the same colors or sizes. Sometimes placing the objects far apart creates a sense of negative space, which is useful to distinguish the objects from the rest.Law of Proximity

3. Law of Closure

The principle states the eye can fulfill the gaps and patterns, perceiving the object as a whole. E.g., a triangle drawn using broken lines or empty spaces will still be understood as a triangle. This explains the brain’s capability of filling in the missing information to create recognizable details.

Gestalt Principle- Law of Closure

4. Law of Figure Ground

The principle states that we divide any visual into figure and ground. The image is of the pro app logo which refers to the object in the foreground with the focus, and the ground is the background of the visual. This law is widely used in creating logos for brands.

Gestalt- Figure and Ground

5. Law of Common-Region

Following the footsteps of proximity, the law of common region explains that the objects that are placed in the same enclosed area or space, are perceived to be related. Like, creating cards on interfaces depicting unique user profiles.

Gestalt Principle-Law of Common Region

6. Law of Continuity 

The eye tends to follow the objects placed on a straight or curved line more smoothly than at broken lines or angles. They are even perceived as connected and help in the smooth navigation of a website or an application.

Gestalt Principle- Law of continuity

Real-life examples of Gestalt Principles

1. Birds of the same feather stick together. Birds flying together in a group are often perceived as the same breed. This explains the law of the common region.

2. Google Maps is a real-life example of the Law of Continuity. The eye follows the straight line and makes it easy to navigate the path.

3. The panda in the WWF logo is strictly based on the Law of Closure. As a result, our brain can visualize it as a panda, even if the gaps are not filled.
Law of Closure Principle-Example

These crucial Gestalt grouping principles from the field of psychology have an impact on how we perceive things in our day-to-day lives. So, it is essential to learn about them when we design for everyday things.



Gestalt principles offer a powerful lens for understanding how users perceive and interact with interfaces. By incorporating these principles into your UI/UX design, you can create intuitive and visually appealing experiences that guide users effortlessly toward their goals.


Ready to harness the power of Gestalt and elevate your user experience? ProCreator is a team of passionate UI/UX design experts who can help you craft interfaces that are not only functional but also psychologically optimized for user engagement. Contact us today to discuss your project and discover how Gestalt principles can transform your design!

Rajat Bagree

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