The evolution of software has come a long way from bulky downloads and pricey licenses. Today, the rise of innovative SaaS companies is revolutionizing the landscape with cloud-based, subscription-driven solutions. Whether they are established B2B giants or startups, these tech champions are not only disrupting industries but also carving out their own unique space on the global stage.
And with so many players in the game, it’s crucial to identify the ones that are truly making waves. Let’s dive into the leading SaaS companies in India that are set to dominate the market in 2024.
What exactly is a SaaS company
A Software as a Service (SaaS) company is essentially a type of business that delivers software applications over the internet on a subscription basis. Unlike traditional software companies that require users to purchase and install software on their computers, SaaS companies host and maintain the software centrally, allowing users to access it through a web browser.
These companies offer a wide range of services, from project management tools to customer relationship management (CRM) systems, and they cater to various industries and business sizes. In India, SaaS companies have been on the rise, with many emerging as prominent players in the global market.
“India is on the cusp of becoming a global SaaS powerhouse.” – Sharad Sharma, Indian Angel Network
These SaaS startups in India have been recognized for their innovative solutions and have contributed significantly to the growth of the software industry in the country. As b2b SaaS companies in India continue to thrive, they are reshaping the landscape of software development and delivery.
Their focus on providing scalable and cost-effective solutions has made them attractive options for businesses looking to streamline their operations. With the rise of SaaS product companies, India is poised to become one of the biggest players in the global SaaS market, further solidifying its position as a leader in SaaS tech.
Top 10 Leading SaaS Companies in India
Let’s discover some SaaS providers shaping the digital landscape with our curated list from industry leaders to innovative newcomers.
1. Zoho
Zoho is a pioneering SaaS company based in India. As one of the most influential players in the software as a service industry, Zoho offers a wide range of cloud-based solutions tailored for businesses across various sectors.
Renowned for its innovative approach and commitment to customer satisfaction, Zoho stands out among the multitude of SaaS startups in India. With a comprehensive suite of products spanning CRM, finance, HR, and more, Zoho has solidified its position as one of the biggest software companies in India.
Zoho’s recent success is further solidified by its impressive financial performance. In 2023, Zoho crossed a profit of close to ₹2,800 crores, showcasing its strong financial foundation and continued growth trajectory. This achievement highlights Zoho’s ability to consistently deliver value to its customers and operate as a sustainable business model.
Location: Chennai, India
Founded: 1996
Company size: 10,001+ employees
2. Freshworks
Freshworks specializes in customer engagement software, Freshworks caters to businesses of all sizes across various industries, offering innovative solutions to enhance customer experiences.
Among the SaaS startups in India, Freshworks stands out as a prominent player, delivering cutting-edge software as a service to global clients. Additionally, their strong financial performance in Q4 and full year 2023, exceeding analyst expectations, underscores their financial stability and continued growth trajectory.
With a focus on B2B SaaS solutions, Freshworks has earned a reputation as one of the biggest software companies in India, developing advancements in SaaS technology.
Location: Chennai, India
Founded: 2010
Company size: 5,000+ employees
3. Chargebee
Chargebee specializes in subscription billing and revenue management, Chargebee caters to businesses across various industries, offering robust solutions to streamline subscription-based operations.
Notably, Chargebee’s acquisition of Stripe Billing in October 2023 further expands its product suite and global reach, solidifying its position as a major player in the subscription management space.
As one of the fastest-growing software as a service companies in India, Chargebee is revolutionizing the subscription management space with its cutting-edge technology and customer-centric approach.
Location: Chennai, India
Founded: 2011
Company size: 1,000+ employees
4. Keka
Keka specializes in HR and payroll management solutions, catering to businesses of all sizes across various industries. Keka stands as a leading player in the B2B SaaS companies.
With its user-friendly interface and features, Keka is redefining the HR tech landscape and empowering organizations to streamline their workforce management processes.
As one of the most prominent software as a service companies in India, Keka continues to set new benchmarks in the SaaS industry, offering cutting-edge solutions tailored to meet the evolving needs of modern businesses.
Location: Hyderabad, India
Founded: 2015
Company size: 500+ employees
5. Atlassian
Atlassian, a SaaS company operates in the competitive landscape of global software as a service companies with a firm commitment to innovation and growth. With its products catering to project management, software development, and collaboration needs, Atlassian has solidified its position as one of the biggest software companies, continuously enhancing its offerings.
Notably, their recent launch of Jira Portfolio 3.0 and integration of AI-powered features demonstrate their dedication to ongoing product development and user experience.
This commitment to innovation is further strengthened by strategic acquisitions like Acqio and partnerships with industry leaders like Google Cloud, expanding their reach and capabilities.
Their commitment to employees is also commendable, as evidenced by their inclusion in Forbes’ “World’s Best Employers” list.
As businesses increasingly turn to SaaS solutions for streamlined workflows and enhanced productivity, Atlassian continues to lead the charge with its innovative products, and strategic partnerships, and focus on creating a positive work environment, positioning itself for continued success in the global software landscape.
Location: Bengaluru, India
Founded: 2015
Company size: 500+ employees
6. CleverTap
CleverTap specializes in providing cutting-edge customer engagement and retention solutions to businesses worldwide. With a focus on leveraging data analytics and AI, CleverTap stands out among B2B SaaS companies in India, offering tailored solutions to meet the diverse needs of modern enterprises.
Their commitment to innovation is evident in recent launches like “Signed Call,” a secure communication channel, and “TesseractDB,” a revolutionary data management system.
This focus on technology extends to industry collaborations, as seen in their partnerships with OpenAI for AI-powered content creation and with companies like OSN+ and SpiceJet, expanding their reach to new sectors.
Their success is further solidified by being named a leader in multiple G2 categories and featuring in Forbes India’s “30 Under 30” list. Through innovation, collaboration, and a data-driven approach, CleverTap continues to empower businesses with tools to achieve exceptional customer engagement and retention results.
Location: Mumbai, India
Founded: 2013
Company size: 500+ employees
7. Facilio
Facilio specializes in providing innovative solutions for facilities management, catering to the evolving needs of businesses worldwide. As a SaaS startup, Facilio is at the forefront of revolutionizing the way facility operations are managed.
Their cutting-edge technology and commitment to customer satisfaction have established them as a top SaaS product company, delivering unparalleled value to their clients in various industries.
Their leadership position in the industry is solidified by being recognized as a “Leader” in the 2023 Verdantix FMIS Quadrant. Additionally, their dedication to customer satisfaction is clearly demonstrated by winning the “Customer Choice Award” at the 2023 Stevie Awards.
With a commitment to innovation, collaboration, and client success, Facilio continues to be a driving force in transforming the facilities management landscape.
Location: Chennai, India
Founded: 2017
Company size: 50+ employees
8. WebEngage
Webengage specializes in customer engagement and retention solutions, catering to a diverse range of businesses across various industries. As one of the leading players in the software as a service sector.
Their innovative approach and cutting-edge technology are evident in recent platform enhancements, such as the integration of AI-powered features and partnerships with leading e-commerce platforms like Shopify and Magento.
Webengage’s continued growth and impact are undeniable, making them the go-to destination for businesses seeking top-notch customer engagement solutions.
Location: Mumbai, India
Founded: 2011
Company size: 200+ employees
9. Whatfix
Whatfix operates in the rapidly growing industry of digital adoption platforms, offering cutting-edge solutions to businesses worldwide. As one of the SaaS companies in India, Whatfix has consistently been recognized for its innovative offerings.
Notably, it was listed as the Highest-Ranking DAP on the 2023 Deloitte Technology Fast 500™ North America for the third consecutive year, solidifying its leadership position in the industry.
Whatfix’s focus on simplifying user onboarding and training processes led them to launch Enterprise Insights and AI Features, providing businesses with deeper user adoption analytics and AI-powered recommendations.
This commitment to product innovation is further exemplified by their “No UI is the new UI” concept, offering a seamless user training experience within the applications themselves.
Location: Bengaluru, India
Founded: 2013
Company size: 500+ employees
10. Druva
Druva stands out as a major player in the SaaS (Software-as-a-Service) market, specifically for cloud data protection and management. Their comprehensive platform goes beyond just backups. It safeguards your business-critical information with disaster recovery functionalities and governance tools, ensuring both security and adherence to regulations.
Druva’s innovative technology scales to fit the needs of businesses of all sizes, attracting the trust of leading organizations worldwide. Their team’s dedication to staying ahead of the curve translates to reliable, cutting-edge services that streamline data management and boost overall efficiency.
Location: Pune, India
Founded: 2008
Company size: 1,000+ employees
Why ProCreator Should Be Your SaaS UI UX Design Partner
While this list highlights leading SaaS companies, it’s important to acknowledge the talented design teams that bring these products to life. Procreator, a Mumbai-based design agency, might not be a traditional SaaS company itself, but their expertise in crafting exceptional UI/UX design solutions specifically for SaaS products makes them a valuable partner.
Why Choose Procreator for Your SaaS Design Needs?
- Focus on User Experience: We prioritize creating intuitive and visually appealing interfaces. We understand that a user-friendly experience is crucial for SaaS product success, leading to higher adoption and user satisfaction.
- Tailored Design Solutions: We don’t offer a one-size-fits-all approach. We take the time to understand your unique business needs and target audience, crafting custom UI/UX designs that resonate with your users.
- Expertise in SaaS Design: We have a deep understanding of the SaaS landscape and the specific design challenges associated with these products. We leverage our experience to create interfaces that are not only beautiful but also functional and efficient for your users.
- Deep Understanding of SaaS Metrics: We go beyond aesthetics. We understand the key performance indicators (KPIs) crucial for SaaS products, such as user onboarding completion rates and time-to-value. Our designs consider these metrics, optimizing the user journey to drive product adoption and user engagement.
- Agile Design Process: We embrace an agile design methodology. This iterative approach allows for continuous feedback and refinement, ensuring your final design perfectly aligns with your vision and user needs.
Example: ProCreator’s Work on Scoop
Take a look at our design work of Scoop. Scoop is a conversation analytics tool that uses machine learning to gain valuable insights from customer interactions across various channels.
Procreator’s design creates a clear and intuitive interface, allowing users to easily navigate the platform and uncover sales opportunities within their customer conversations.
By partnering with Procreator, you can ensure your SaaS product boasts a user-friendly and visually captivating design that drives user engagement and business growth.
Check out the full Scoop Case Study
Conclusion
That’s a wrap on our exploration of the top SaaS companies in India set to dominate in 2024! From industry giants to groundbreaking startups SaaS landscape is bursting with talent and ambition.
But wait, there’s more! The SaaS industry is overflowing with numerous other game-changers, each pushing the boundaries of innovation and excellence.
With their focus on cutting-edge technology, extensive industry knowledge, and unwavering dedication to customers, these SaaS companies are not only shaping digital future but also making a significant impact on the global stage.
Ready to learn more about SaaS?
- Explore our UI/UX design best practices for SaaS products blog to get Insights on SaaS UI UX Design
- Ensure a smooth launch with our pre-launch testing guide: Guide to Pre-Launch Testing for SaaS Product Launch
- Understand the crucial role of UX in building successful SaaS products: The importance of UX in building SaaS products
FAQs
How do I choose the right SaaS company for my needs?
To choose the right SaaS company for your needs, thoroughly assess your specific requirements, compare available options based on features, pricing, and customer reviews, and prioritize compatibility with your business objectives and scalability.
How to develop a digital strategy for a SaaS company?
Developing a digital strategy for a SaaS company involves identifying target customer segments, understanding their pain points, defining unique value propositions, leveraging digital channels for customer acquisition, and continuously analyzing and optimizing performance metrics to drive growth.
