How much time do you spend on your mobile, tablet, or PC? Does the Interaction feel unusual? A study by Vivo and conducted by CMR said the average time spent on smartphones in a day is 5.5 hours in March 2020 (pre-COVID) from about 4.9 hours on average in 2019. We are accustomed to using applications and websites regularly, and the Interaction feels smooth only because of a well-designed User Experience. What is the significance of UX Design?

Do you remember a good design from an application/website? Most of you would not, as we only remember them when there are problems with the loading time, navigation, access, readability, etcetera. Everything from the UX, UI, and UX Copy Writing is designed to provide seamless digital product usage.

“Bad Design shouts at You; Good Design is the Silent Seller.”- Shane Meendering, Design Evangelist.

Today, the market is filled with applications, and there is tremendous competition among companies to retain their Users. One thing that differentiates the best from the rest is its User Experience. How does the user feel when they use the app/website? Is it usable, accessible, functional, desirable, credible, and findable? All these factors determine customer engagement and retention rates.

What is UX Design?

“User Experience Design (UXD) is a design process whose objective is to design a system that offers a great experience to its users at any point of Interaction (online/offline). Thus UXD embraces the theories of many disciplines such as user interface design, information architecture, Human-Computer Interaction, etcetera.

Significance of UX Design

Why is UX Design Significant?

UX Design is what makes your product/service intuitive, platform-specific/ responsive, increases conversions, engagement, retention, build brand loyalty, supports SEO, user-friendly and aesthetically pleasing interfaces, and reduces the expenditure, losses in the long run. These reasons are enough to invest in it.

Many big companies use UX Design to compete and scale through the market. Few names are Apple, Uber, Slack, Nike, Dropbox, Netflix, Spotify. Airbnb attributes good UX for taking them from being a near-failure to being valued at $10 million, and LandRover has described UX as a must-have investment.

What is the UX Design Process, and who is involved in it?

There are six stages in the process which are as follows:

  1. Understand(The user and the brand)
  2. Research(1:1 Interviews, User/Focus Groups, Surveys, Usability Testing)
  3. Analyze(User Personas, User Journey Maps)
  4. Design(Wireframing, Graphics)
  5. Launch(User Testing, Beta Launch, Internal Testing)
  6. Analyze(Feedback, Test results)

The job roles in the process are as follows:

  1. UX researcher
  2. UX Designer
  3. UI Designer
  4. UX Writer
  5. Developer
  6. Product Manager

Where can you find all these services?

To start with your UX journey, the best way to get all these services is by hiring a Design Agency. Else, you will have to invest in the cost of recruiting people for an in-house team in all these job roles, risk of time-bound delivery, and efficiency. A Design Agency has experience in diverse industries and with multiple products, and they will design products suitable to your brand values because of years of experience and practice. ProCreator is an award-winning UI/UX Design agency in Mumbai, focusing on establishing an end-to-end product solution, from product design to development.

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