Let’s be honest: a designer without the right design tools is like a chef without a knife. Sure, you can try to cut potatoes with a spoon, but why?
In 2025, technology is moving faster than my cat with a laser pointer, and design tools are becoming smarter, faster, and… friendlier! Artificial intelligence, augmented reality, and cloud platforms are no longer science fiction, but your best friends. So here are the top product design tools that will make your design process as easy as ordering pizza online.
Top Design Tools That Shape Better Digital Experiences in 2025
1. Looka
A logo may be tiny, but it carries enormous weight. For quick creation, Looka works as an AI-powered logo design tool – just enter your brand name, pick styles, and it generates options you can customize instantly. It’s fast, simple, and ideal when you need something polished in minutes.
Who is it for? Startups, solopreneurs, or marketers who want quick branding without going deep into design software.
What’s the alternative? If you’d rather skip DIY design tools and get a fully custom identity crafted by pros, Rabbit is recognized as one of the best logo design services, delivering professional, end-to-end brand results.
Cost: Looka offers affordable one-time pricing for logos. Professional design services typically start at around $355.
2. Figma
If you still don’t use Figma in your work, then your design processes are, to put it mildly, lagging behind the times. This cloud platform has long been a universal working environment for designers. In 2025, it remains the leader in comfortable collaborative work – you can sit in Tokyo, someone in Rio, and edit one layout without fear that someone will accidentally break something.
What’s its gimmick? Synchronous work in real time, countless plugins (from palette generators to AI assistants), vector support, prototyping, and now AR, so you can immediately see how the layout will look in augmented reality.
For whom: Yes, for everyone who works with design.
Price: Free; a complete working set costs approximately $12/month.
Feature: FigJam for sticker brainstorming – like post-its, only no one will steal them.
3. InDesign
For those who want to engage in professional print design, InDesign is the perfect choice. This program is used to create multi-page documents and layouts for printing.
Advantages of InDesign:
- Convenient tools for working with text and images.
- Support for professional publication formats.
- Ease of preparing layouts for printing houses.
This program is suitable for those designers who work in publishing houses and related fields.
4. Adobe Creative Cloud
Adobe Photoshop, Illustrator, and their friends from Creative Cloud are like an old rock band that still packs stadiums. In 2025, Adobe Sensei (their AI assistant) has become even smarter: it automatically removes unnecessary objects from photos, suggests styles, and even generates 3D elements in a couple of clicks.
Why is it cool? Photoshop is still the king of raster graphics, Illustrator is the master of vectors, and Premiere Pro and After Effects are ideal for animation. Additionally, Adobe now integrates with neural networks, such as DALL-E, to generate unique images.
Who is it for? Professionals who are willing to pay for power.
How much does it cost? From $20/month for the complete package, but it’s worth it.
Lifehack: If you’re on a budget, try Affinity Photo or Designer – worthy alternatives at the price of a one-time purchase.
5. Procreate
iPad with Apple Pencil? So, the softest strokes are already at hand. Procreate in 2025 is like your personal studio in your pocket: new brushes, 3D animation, and AR integrations — all in one app.
What you’ll like: The interface is simple, there are endless brushes, and the process recording is perfect for Reels. And all this for just $9.99, without a subscription.
Who: Artists, illustrators, and just those who like to draw in the comfort of their own home.
Tip: Create fonts – it’s trendy now, and Procreate is an excellent tool for this.
6. Canva
Canva is a faithful assistant when the deadline is already knocking. In 2025, it will have become even smarter, suggesting layouts and fonts, and creating mini-animations. Just wonderful.
Pros: A vast library of templates, uncomplicated work, and AI is like a lovely assistant who has already done 90% of the work for you. Now available for both AR and VR exports.
For: Beginners, marketers, and those who need to format content in five minutes.
Price: Free for basic tasks, Pro – about $15/month.
Advice: Use Canva to create infographics – visually beautiful and to the point.
7. Midjourney and DALL-E 3
Artificial intelligence in design is already a familiar tool. In 2025, Midjourney and DALL-E 3 can prepare illustrations, logos, and website layouts based on your description.
Why you need it: Fast, easy, unique. Brilliant ideas in a couple of seconds.
For: Those who love creativity and are not afraid of technology.
Price: Midjourney – from $10/month, DALL-E 3 – already built into Adobe.
Advice: Use neural networks, and then refine them in Photoshop – a unique style is guaranteed.
8. Blender
Blender is a powerful, free 3D modeling and animation software. Whether you want animation, a logo, or VR, it can handle it. And it’s open source.
Why take it: Free, supports everything from rendering to VR. 3D is one of the key trends of 2025.
For: Designers ready to move from 2D to 3D formats.
Tip: Grease Pencil allows you to draw in 2D directly within the 3D world. Magic.
9. Khroma
Choosing a color palette is like deciding what to wear to a party. Khroma – with an AI assistant, selects ideal combinations, taking into account the latest fashion trends (pastel, natural tones).
Why: So that everything looks harmonious without unnecessary dancing with tambourines.
For Anyone who struggles to choose a color.
Price: Basic functions are free. Advanced ones are inexpensive.
Advice: Use with Figma, it’s fast and beautiful.
Summing up
2025 is the time when a designer becomes an artist, director, and technologist all at once. With design tools like Figma, Procreate, Canva, neural networks, and Blender, you can create cool, fast, and stylish designs. The main thing is not to be afraid to try, experiment, and, of course, have a cup of coffee at hand. Sometimes more than one.
