UX Design

Prerna Bagree
  • How AI Super Apps Will Lead Digital Business in Singapore

    How AI Super Apps Will Lead Digital Business in Singapore

    If you had the choice, would you juggle between 20 apps every day or just use one app to perform all your tasks?   You’d choose the super app, right?   That’s why more than 50% of Singaporean customers use super apps regularly now!   As AI capabilities mature, Singaporean enterprises are now turning them…

  • What Are the Biggest Super App Trends in 2025?

    What Are the Biggest Super App Trends in 2025?

    The number of super app users globally is expected to reach 3.5 billion in 2025 — a clear sign that customers are swiftly embracing this digital evolution.   In fact, 68% of APAC internet users already interact with super apps, and over half (54%) of Singaporean digital consumers engage with them regularly.   Super apps…

  • How Super Apps Are Building the Next Era of Ecommerce

    How Super Apps Are Building the Next Era of Ecommerce

    Imagine a one-stop shop app that lets you shop, pay, chat with friends, order dinner, book a ride, and settle your bills – without ever leaving the screen.   That’s a super app.   And for millions of users, it’s already part of daily life.   The global super apps market is on track to…

  • What Is a Super App & Why Singapore Businesses Should Care

    What Is a Super App & Why Singapore Businesses Should Care

    “In the next decade, the most valuable real estate won’t be your storefront or website – it’ll be a single icon on your customer’s phone.”   That icon could be a Super App – a multifunctional platform bringing together payments, transport, shopping, entertainment, and more into one seamless, AI-powered experience (often referred to as an…

  • Lead Generation Forms: Design Tips That Work

    Lead Generation Forms: Design Tips That Work

    Lead generation is the backbone of any growth-focused marketing strategy. In 2024, 91% of marketers cited it as their number-one goal. That’s why your lead capture form needs to do more than exist. It needs to be converted. Whether you place it on your site or social media, form design plays a key role in…

  • When to Hire a User Experience Researcher for Your Team

    When to Hire a User Experience Researcher for Your Team

    No matter how clever your design is, it can’t fix a fundamental flaw: not knowing your users.   Skipping user research is expensive. Remember Snapchat’s 2018 redesign? More than a million users pushed back against the changes, leading to a staggering $1.3 billion drop in market value. That’s the cost of ignoring user insight.  …

  • Time-Saving Tools for Senior UI/UX Designers

    Time-Saving Tools for Senior UI/UX Designers

    As a senior UI/UX designer managing multiple client projects, I often found myself working late-night hours just to meet deadlines.   Well, this routine caused me a lot of discomfort both mentally and physically. But this came to an end one day when my manager introduced me to a set of productivity tools specifically designed…

  • Best User Experience Design Singapore Guide for Fintech

    Best User Experience Design Singapore Guide for Fintech

    According to PwC, 78% of fintechs in Singapore have already recalibrated their business models in the past 3 years – introducing new products, entering new sectors, or restructuring entirely.   As the fintech industry rapidly evolves in the country, user expectations around digital usability have also surged. Fintech companies now face a different kind of…

  • How to Build a CX Strategy That Aligns with Product & Design

    How to Build a CX Strategy That Aligns with Product & Design

    A Survey found that 73% of customers point to experience as a key factor in their purchasing decisions, ranking it just behind price & product quality   And yet, most companies still treat CX strategy like a downstream support function – disconnected from how products are built or how interfaces are designed.   That’s where…