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Creating User Personas: A Step-by-Step Guide
Art and design are subjective, and different people will respond to them in different ways based on their feelings, likings, and values. While designing a website/application, making a product, or planning a marketing campaign, it is necessary to understand the target audience. It allows us to have a focused approach and accomplish desired goals. …
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8 Abandoned Cart Recovery Strategies to Boost Sales
In a digital landscape filled with opportunities, it’s disappointing to see the staggering reality that over 70.19% of online shopping carts are abandoned. Think of an online store where customers excitedly fill their carts but leave them stranded in the path. However, the good news is your e-commerce site holds the power to recover…
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Top 10 Elements to Ensure Intuitive Website Navigation
You enter a city with streets filled with endless roads and highways. As you walk around, you’re greeted by clear road signs, well-designed maps, and friendly locals eager to guide you. Going through this city becomes an enjoyable experience, enhancing your journey and ensuring you reach your destination with ease. Similarly, the digital landscape…
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Mastering Food App UX: 5 Key Strategies
I was jotting down my to-do list when I heard a ting sound notification on my phone. It’s Zomato and Swiggy flattering me with their impressive UX Writing. Swiggy is a flirt; it says, “Hey, I missed you. Did you miss your Pizza and Pastries?” Whereas Zomato is a storyteller with a delivery message, “Slow…
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5 Must-Know Color Theory Hacks For Attractive Graphic Design
Color is one of the essential elements in the field of design. It can provoke, evoke, and stir the emotions in humans. But the catch is to use them cautiously, and the interface should be in visual harmony with other elements. Different colors stimulate different kinds of emotions. It is essential to understand the role…
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Elevating Crypto UX: Strategies, Stats, and Future Trends
Cryptocurrencies have emerged as a groundbreaking financial force in our digital-first economy. They harmonize traditional financial principles with cutting-edge digital transformations, pushing the boundaries of what’s possible. The Crypto Wave: Stats That Talk about Crypto’s Popularity As of 2024, the global crypto market cap is approximately $2.46 Trillion. 67% of Millennials see Bitcoin as…
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Color Psychology: Understanding How Colors Affect Your Users
We look at the color red, and the first thing that comes into our mind is- danger and warning. Color affects mood and generates emotions. Learning about color psychology is all about looking up for meaning, and perceptions that people make and have for different colors. Understanding Warm and Cool Colors Colors can be broadly…
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Imagery in UI Design: Types, Definition and Examples
What is imagery? An image speaks a thousand words — the most common proverb we use to describe the importance of an image. Imagery in UI design is the visual language used to help users relate to a brand, and their products, adding an interactive element in the form of an image. Imagery in…
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What is Leading in Typography?
Have you ever struggled to read text crammed together on a website? Leading in typography is the magic space between lines that makes your text breathe and improves readability. Let’s dive deeper and explore why leading is crucial for creating a user-friendly experience. First, let’s start by understanding what exactly is leading. What is Leading?…
UI Design
