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Amey Patil

Amey Patil

Hi, I’m Amey, Director of AI Design at ProCreator, with more than 10 years of experience in the design industry. I lead a multidisciplinary team of 50+ creators working across UI/UX design, product experiences, branding, illustration, and visual design. Over the years, I’ve helped lead more than 100 projects while building design teams, mentoring designers, improving creative processes, and guiding projects from early product thinking through execution. The work led by our teams has also received recognition including the Kyoorius Creative Award and Google design awards. A major part of my role today is understanding how AI changes the way design teams think and work. I’m interested in how AI can support research, ideation, prototyping, decision-making, and execution while keeping empathy, creativity, and design judgment at the centre of the process. I also continue to mentor designers and help teams adapt their skills as product design evolves alongside AI.

  • 7 UI Design Tips for Creating HealthTech Apps

    7 UI Design Tips for Creating HealthTech Apps

    Healthcare is evolving—and so should your app. In the post-pandemic world, digital healthcare isn a necessity. With global healthcare spending expected to surpass $5.3 trillion by 2025, the demand for intuitive, secure, and user-friendly health apps has never been higher. But here’s the kicker: creating an app that users trust and engage with isn’t just…

    Amey Patil

    Amey Patil

  • Use Animation to Improve User Experience

    Use Animation to Improve User Experience

    The design community is usually torn between two opinions: whether using animation truly adds value to the interaction experience, or if it is simply a fancy, unnecessary feature to include. Here at ProCreator, we believe in the former. Animation helps recreate real-life experiences for the user while interacting with the product, similar to the ones…

    Amogh Dalvi

    Amogh Dalvi

  • What is the Rule of Thirds in Imagery?

    What is the Rule of Thirds in Imagery?

    The rule of thirds is the most common rule used in a photographic composition. It is a useful rule to create balanced and interesting shots. When it comes to capturing the subject and the focused object, it is essential to learn about the composition of a picture. This is where the Rule of Thirds plays…

    Rashika Ahuja

    Rashika Ahuja