Process

Rashika Ahuja
  • The Ultimate Guide to UX for Product Managers

    The Ultimate Guide to UX for Product Managers

    What if we told you that 70% of product failures have nothing to do with bad engineering, slow development, or a lack of features but everything to do with poor user experience?   Think about it: No matter how powerful your product is, if users find it confusing, frustrating, or unintuitive, they’ll abandon it within…

  • Fintech UX Design: 8 Best UX Strategies for 2025

    Fintech UX Design: 8 Best UX Strategies for 2025

    The fintech revolution isn’t coming – it’s already here. But with rising competition and evolving user expectations, the question isn’t just about having a digital financial product. It’s about delivering an intuitive, secure, and seamless experience that keeps users coming back.   Think about it – your fintech product could have cutting-edge features, but if…

  • Finance App Design: 6 Best Practices for Higher Engagement

    Finance App Design: 6 Best Practices for Higher Engagement

    Think about the last finance app you downloaded. You were probably excited to track your expenses, save smarter, or invest easily. But within minutes, you found yourself stuck in a frustrating onboarding process, lost in complex menus, or unsure how to get real value from the app. Sound familiar? You’re not alone.   Despite the…

  • Healthcare UX Design: 9 Key Strategies and Best Practices

    Healthcare UX Design: 9 Key Strategies and Best Practices

    A frustrating healthcare app isn’t just an inconvenience – it can lead to misdiagnoses, delayed treatments, and even life-threatening mistakes. As telehealth usage has surged 38x since the pandemic, user experience now plays a direct role in patient care and safety.   Yet, 30% of patients abandon telehealth platforms due to poor usability, and clinicians…

  • How to Build a Web Design System That Works for Your Brand

    How to Build a Web Design System That Works for Your Brand

    Imagine visiting a website where every page feels different – buttons change shape, typography varies, and the overall experience is inconsistent. It’s frustrating, right? This is exactly what happens when companies don’t have a Web Design System in place.   A web design system is a structured approach that ensures brand consistency, speeds up design…

  • The ROI of Hiring a UX Design Consultancy: Is It Worth It?

    The ROI of Hiring a UX Design Consultancy: Is It Worth It?

    The Real Question – Is UX Design Worth the Investment?   Businesses can no longer afford to treat user experience (UX) as an afterthought. A seamless, intuitive, and engaging user experience is a critical driver of revenue, customer loyalty, and operational efficiency. Yet, many startups and mid-sized companies hesitate to invest in professional UX design,…

  • 7 Customer Experience Challenges and How to Overcome Them

    7 Customer Experience Challenges and How to Overcome Them

    The game has changed – business is no longer just about selling products; it’s about delivering exceptional experiences. Today’s customers don’t just want a transaction; they crave seamless, personalized interactions that make them feel valued.   Here’s a stat to chew on: 86% of customers are willing to pay more for a better customer experience.…

  • SaaS Landing Page: Best UI Design Practices for 2025

    SaaS Landing Page: Best UI Design Practices for 2025

    Your SaaS landing page looks stunning, but where are the sign-ups? If your visitors vanish faster than a free trial popup, you’re not alone. According to a report, the median conversion rate for SaaS landing pages is just 3.0% – meaning most users leave without taking action.   The problem? Traditional UI thinking doesn’t cut…

  • Is Hiring a SaaS Website Design Agency Worth It?

    Is Hiring a SaaS Website Design Agency Worth It?

    Hiring a SaaS website design agency isn’t just about aesthetics—it’s a business decision tied to conversions, retention, and long-term growth. For SaaS founders and product leaders, your website is the product’s first experience.   And here’s the proof: 92% of SaaS startups fail within 3 years—not because of bad code, but because of broken user…