Think about your customer base as a lively garden, full of vibrant blossoms and churn rate as the number of those blossoms deciding to take a stroll out of your garden. It’s like bidding farewell to some of those flowers within a specific timeframe.   Now, if you notice a sudden exodus of flowers, it’s…

Welcome to the world of UX design, where technology and human needs converge in an intricate dance of creativity and strategy. Imagine a digital realm where websites and apps anticipate your every move, where user experiences are nothing short of intuitive magic.   But here’s the reality check: this UX utopia doesn’t come easy. The…

Digital transformation is more than a buzzword, the banking industry can’t afford to stay in the past. User experience (UX) has moved from a luxury to a necessary investment for survival and growth. The narrative has changed, and so have the expectations. So, let’s dive in to understand why UX in banking sector isn’t just…

A good UX designer should consider the whole user journey to improve the user experience. Every user touchpoint adds up to a good/bad user experience, and social media is one of the major touchpoints. Marketers advertise their products to get the customers’ attention. Today, social media apps get maximum attention from people, and hence it…