Singapore FinTech Festival (SFF) 2025 is a three-day global event happening from November 12–14 at Singapore EXPO. It brings together product, design, and innovation leaders across FinTech, B2B SaaS, and Applied AI to explore how AI, Tokenisation, and Quantum Technologies are transforming financial services. If you’re building for trust, usability, and intelligent automation—SFF is where strategy meets execution.
When is Singapore Fintech Festival 2025?
The Singapore FinTech Festival 2025 will take place from November 12 to 14, 2025. It’s a three-day global gathering of product, design, and innovation leaders driving the future of finance.
Where is the Singapore Fintech Festival held?
The event is hosted at Singapore EXPO, one of Asia’s largest and most advanced conference venues – making it ideal for large-scale networking, demo sessions, and expert panels.
What’s the theme for Singapore Fintech Festival 2025?
This year’s focus is on AI, Tokenisation, and Quantum Technologies – spotlighting how these innovations are reshaping everything from digital identity and smart contracts to AI-driven user experiences.
Who should attend the Singapore Fintech Festival?
SFF 2025 is designed for product and growth leaders, design heads, and founders in FinTech, B2B SaaS, and Applied AI. If you’re working on improving onboarding, scaling secure data systems, or building AI features that users can actually trust – this is where you need to be. It’s not just a tech event; it’s a strategy forum for builders.
Why SFF Matters in 2025
Let’s be blunt: the products winning in 2025 are the ones investing in trust, usability, and intelligence. Singapore Fintech Festival isn’t just a fintech gathering – it’s ground zero for product innovation across Southeast Asia and beyond.
This year marks SFF’s 10th edition, and the agenda reflects that maturity. The spotlight is on AI, Tokenisation, and Quantum Technologies – not as buzzwords, but as real-world tools transforming how products are built, governed, and monetized. If you’re a design, product, or growth leader, this is where you’ll see what your peers are launching, testing, and scaling – in payments, identity, onboarding, risk, and AI UX.
If you’re debating whether to attend, our take is clear. Go – but go with a plan.
What We Actually Got From Attending SSF(2023 & 2024)
We’re not writing this as observers. SFF 2023 and 2024 were immersive – equal parts learning, listening, and real talk. We didn’t show up with a booth or pitch deck. We arrived with questions, curiosity, and a desire to engage.
We left with:
- 10+ qualified meetings that moved beyond intros into roadmap-level discussions.
- 2 new deals, born not from cold outreach but from shared pain points discussed over coffee or corridor chats.
- 1 long-term partnership – literally sparked in line at Hall 5’s espresso bar.
This guide is written with those outcomes in mind: tactical, not theoretical.
But it wasn’t just about numbers. The real value came from the vibe – the openness, the hallway honesty, and the moments between sessions where ideas turned into action.
Here’s what stayed with us:
- A founder sketched a roadmap on a napkin. Three months later, that napkin became a live sprint.
- A growth head said, “We built onboarding for our investors, not for our users.” That one line led to a full UX rethink.
- A speaker threw this line mid-panel: “Quantum is the new blockchain – except this time, we actually have use cases.” That one insight reframed how we pitched an AI explainability module the following week.
SFF gave us momentum. But more importantly, it gave us perspective – the kind you earn in real rooms, not Zoom rooms.
If You’re in FinTech: Compression + Inclusivity = Retention
FinTech is moving faster than ever – except when it comes to onboarding, where friction still kills conversions silently. At Singapore Fintech Festival, this was a recurring theme in conversations with product heads and founders.
What stood out:
- KYC compliance can’t come at the cost of usability. One product head described their LOS flow as “compliant but clunky.” We explored how progressive disclosure, smarter defaults, and pre-fill logic could reduce friction in one post-event audit, that alone accounted for a 12% boost in completions.
- RTL and accessibility are not edge cases anymore. A Gulf-based FinTech leader said, “We never thought we’d have to support Arabic so soon – and now we’re behind.” We shared how we built RTL-ready design systems and localized flows without extending timelines.
These weren’t vendor-client chats. They were strategy conversations – and they led to next steps. The real takeaway? Frictions you fix now turn into retention wins later.
If You’re in B2B SaaS: Nail the First Hour, Not Just the Demo
SaaS buyers don’t wait around. They decide based on how your product feels in the first hour. That’s why at SFF, the most engaged conversations we had weren’t about roadmaps – they were about onboarding flows and dashboard clarity.
What we discussed with peers:
- Activation lift doesn’t need complex flows. One founder shared how 40% of users dropped after signing up. We mapped their journey together and realized their first screen was asking for too much. We showed how a SaaS peer used role-based onboarding with just two choices and saw a 20% increase in step-2 completions.
- Data must guide, not confuse. A product head said, “Users love the metrics… when they understand them.” We shared an example where a single tooltip with a ‘Why am I seeing this?’ prompt reduced dashboard drop-off by half.
The sessions weren’t product pitches – they were mutual problem-solving. Good UX here isn’t flash – it’s flow.
If You’re in Applied AI: Explainability Is the Experience
AI teams at SFF had a common worry: trust. And we get it — trust is no longer a backend issue; it’s a UI one.
What we heard:
- Guardrails must feel built-in, not bolted on. A GenAI founder told us, “We know we need disclaimers, but we don’t want to scare people off.” We showed them how we’d integrated subtle guardrails – like confidence dip alerts and “try rephrasing” nudges – into the flow without interrupting user intent.
- Explainability makes AI sticky. One demo room chat led us to pulling up a “Why did I see this?” card design. When we’d used that on a previous AI dashboard, engagement on recs went up by 3.2x. That founder circled back later, asking if we could audit their entire decision tree flow.
At Singapore Fintech Festival, these conversations didn’t end with LinkedIn exchanges – they kicked off design pilots. If your UI doesn’t show how the AI thinks, users won’t stick around long enough to care.
How to Book Meetings That Don’t Get Ghosted
We’ve tested this at Singapore Fintech Festival for two years – and here’s what consistently works: keep your outreach real, short, and useful. Skip the fluff. Make it relevant. If you’re solving a problem they care about, they’ll say yes. If not, it’s a polite scroll past.
LinkedIn DM Template:
Hey [First Name], I saw you’re attending SFF. We’re hosting quick 15-minute Design Clinics – practical UX/activation audits for SaaS, FinTech, and AI products. If you’re working on onboarding, we’d love to share a few ideas over coffee near Hall 4.
Email Template:
Subject: Meet at SFF? (UX/AI Design Clinic)
Hi [First Name],
I’m [Your Name] from ProCreator. We’ll be at SFF offering short, tactical UX audits (onboarding, dashboards, AI flows). We’ve done this with teams at [insert 1–2 relevant names, if allowed]. Let me know if you’re open to a quick on-site or virtual slot — happy to tailor insights to what you’re building.
[Calendly link]
Pro tip: Mention what they’re building in your message. Makes all the difference.
Book a Design Clinic at SFF 2025
Not sure if your onboarding is working? Wondering if your AI flows build enough trust? Let’s break it down – live, at Singapore Fintech Festival.
We’re running 15-minute Design Clinics built for product, design, and growth teams. No fluff. No sales deck. Just actionable feedback.
Here’s what you’ll walk away with:
- 2–3 concrete UX improvements you can implement post-event
- A teardown of your onboarding, dashboard, or AI interaction
- Tactical notes you can send straight to your product or design team
When: November 12–14, 2025
Where: Singapore EXPO
We don’t overbook – and we won’t waste your time. And yes, if you’re not attending in person, we’ll do it virtually.
Final Take: SFF Isn’t About Attendance – It’s About Intent
If you’re heading to Singapore Fintech Festival 2025 with a full calendar but no clear objective – pause.
The difference between showing up and showing up strategically is what turns a hallway chat into a signed roadmap. Every product leader we met at Singapore Fintech Festival 2023–24 who walked away with real outcomes had one thing in common: they came ready to learn, share, and test ideas in the wild.
That’s what this guide is about. And it’s why we’re back this year – not with a booth, but with a set of questions that drive better onboarding, smarter dashboards, and more trusted AI interactions.
We’re a fintech design agency in Singapore – and we’ve partnered with teams across SaaS, digital banking, and applied AI. If you’re building in any of those spaces, we’d love to meet.
